Market with a magnet, not a shotgun.
“Instead of outdated, interruptive marketing methods like buying ads, buying email lists, or cold calling, inbound marketing focuses on earning trust using educational content that draws prospects and consumers toward your website where they can learn more about what you sell on their own terms.” - HubSpot
In a time where interest is earned not bought, Inbound Marketing revolves around building solid trust with a clever content strategy designed to attract, engage and delight prospects - all while having a plan in place to capture their contact information and nurture them more efficiently.
Think 'assets for info.'
Inbound Marketing instils trust by adding value for prospects - and trust results in leads.
Nowadays, it's easy to compare brands with a quick Google search. We trust our own research more than a little banner ad below a website's navigation bar, right?
This is why your constant investment into the creation and syndication of relevant, gripping, SEO-optimised content is so valuable. Be relevant. Be seen. Be trusted.
Keep in mind that in order to achieve more leads using Inbound Marketing philosophies, different levels of content will need to be created. And for the sake of brevity, here are the 2 main ones:
i) Free, helpful content focused on brand awareness and driving traffic to your website. Provide enough insight to get prospects hungry for more (often in the form of blogs or video series shared organically on social media).
ii) Content assets: These are gated (information for access) and are usually longer-form, thought leadership pieces, infographics or checklists. Designed for various stages of a sales funnel (like top of funnel or bottom of funnel) these assets automatically collect data (the contact details of market qualified & sales qualified leads.)
Inbound Marketing is Conducive to Teamwork & Collaboration and shifting your marketing from a 'push' to a 'pull' approach makes for a more inspiring work environment.
Continuously embracing Inbound Marketing philosophies means your website remains SEO optimised and your brand enjoys more share of voice.
More sharing on social media. More word-of-mouth advertising. More growth.
If Inbound Marketing intrigues you, that's great, because we can assure you that there is an inbound marketing content strategy waiting to work wonders for your brand. For a more practical understanding of Inbound Marketing, download our free Executive Guide below.
First Floor, Hyde Gate, Hyde Park Lane,
Cnr William Nicol & Jan Smuts Avenue,
9 Welgemeend St, Gardens,
4th Floor, Silverstream House
45 Fitzroy Street, Fitzrovia,
London, W1T 6EB