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HubSpot

What is HubSpot CMS: Should you Consider it for your Website?

Luke Marthinusen | October 4 2020

HubSpot has offered its CMS as an 'add-on' to the ever popular HubSpot Marketing Hub. This has allowed HubSpot marketers to manage almost all of our digital elements from a single login.

While HubSpot has had a CMS for quite some time now, it’s always lived in the shadow of Marketing Hub.

But your website is too important to be considered an afterthought. As we all work to move our businesses online, HubSpot wants to make sure they have a CMS that supports your efforts to leverage your website to grow your business.

That’s why HubSpot turned the CMS into its own product line aka the CMS Hub.

What is HubSpot CMS Hub?

Working on a traditional CMS can be a pain. Loads of plugin plugins, sever configurations, updates and the ever present threat of hacks can cause a persistent headache! HubSpot CMS is a SaaS CMS, and takes the pain out of CMS management. 

 

Why use HubSpot CMS Hub?

HubSpot CMS Hub vs Traditional CMS

HubSpot has heard from many of their customers that one key reason they purchased HubSpot CMS is because on their current system their developers were slowing them down.

These days developers are so tied down with security concerns, GDPR, server issues and the like. 

These customers love how HubSpot CMS Hub has empowered them to do the work they need to get results... they don't hit walls trying to get work done.

Now we don't want to throw developers under the bus. They are super important, and  have a key role in a HubSpot CMS build.

So without the constant requests from the marketing team to update this and then that, it becomes super easy to win their hearts.

Let you developers stick to solving the complex problems they love. Not a silly font or form update on you website.

At MO Agency, we're not the only ones in love with HubSpot CMS. 

HubSpot is the highest rated CMS on G2: 

Hubspot cms - G2

How does HubSpot CMS integrate with HubSpot Marketing Hub?

Marketing Hub is the marketing automation platform that helps you run campaigns.

CMS Hub on the other hand is a content management system geared at taking the pain out of managing your website.

Instead of forcing you to manage plugins and your own systems, CMS Hub takes care of these systems for you, so you can focus on what really matters: the customer experience.

Alongside your favourite HHubSpot Marketing Hub tools like marketing automation, popups, chat bots, landing pages, etc... You now have all the tools to manage and update you website. 

Easily build and optimise website pages

Flexible website themes, drag-and-drop editing, multi-language content, smart content, dynamic content with HubDB. 

All-in-one tool to help grow website traffic and generate leads

CRM, SEO Recommendations, Google Search Console, Conversations: live chat and bots, A/B testing, contact attribution reporting. 

Maintenance and management without the headaches

SaaS CMS, CDN with 99.99% uptime, 24/7 security monitoring and detection, standard SSL certificate, web application firewall.

CMS Hub Features:

This vide from HubSpot gives 7 great reasons why you should use HubSpot CMS over a traditional website CMS.

 

Flexible Themes for easy page editing and optimisation

Allow your developer to create a site-wide content editing experience that puts the marketer in control over the web site.

Start from scratch or leverage one of HubSpot’s pre-built themes as a starting point.

Themes allow marketers to make larger scale changes to their web based content without needing a developer for maintenance and without knowing CSS.

hubspot cms themes

Drag and Drop page editing

Focus on creating amazing content, not managing your content creation process.

With CMS Hub, your developer can create a flexible content creation experience that allows you to easily create pages through a drag and drop editing experience.

CMS-Drag-n-Drop-Editor

 

Natively integrated into HubSpot CRM and HubSpot Marketing

CMS Hub comes with the HubSpot CRM baked in.

With it, you’re able to easily keep track of your site visitors’ engagement with your site, and use that information to create tailored messaging that speaks directly to them.

Hubspot CRM 2

Keep track of how your visitors interact with your content from first page visit, all the way through to purchase & beyond.

Hubspot CRM

 

Easy content management

To create consistent experiences, drive brand trust and distribute content at the right time you need an easy way to manage your content.

Centralising your content on HubSpot CMS and being able to see exactly who is interacting with your content makes management a breeze.

The key to maximise content ROI, is knowing what's working and what's not. This is really quite difficult on most CMS's, especially if your website is large. 

The built in analytics on each page make decisions around content very easy. You can also partition you content according to teams.

Use team permissions to give your team access to only the content that is important to them. Allow your blog team to only focus on the blogs that matter to them, while not being distracted by blogs owned by another team, or the landing pages that your acquisition team owns.

HubSpot CMS Manage Content

Built-in web analytics

The analytic tools in HubSpot allow you to make informed decisions on content without having to navigate out of HubSpot to you favourite analytics platforms.

No more data crunching and reporting that takes hours. All the data can be dashboard'ed for live easy access data. 

HubSpot CMS Analytics

Smart content driven by HubSpot CRM

You can use smart content to target your website pages, landing pages, CTAs, and forms based on criteria you have stored about your contacts in HubSpot CRM.

Smart content alters the content displayed by the website based on specific viewer characteristics.

By leveraging HubSpot's free CRM alongside the CMS, you can fully personalise your website user's website experience.

Aside from any property in the HubSpot CRM, you can drive smart content with the factors in the image below.

HubSpot Smart Content

 

Local web development, develop without delays

Develop on HubSpot using the tools, technologies, and workflows that you prefer. Leverage tools like GitHub to handle version control, and make changes to your web assets as you’re ready.

github

Stop managing servers, start architecting experiences

  • 99.99% Uptime -- our SLA for site uptime
  • Global CDN -- our content delivery network leverages multiple data centers around the globe to ensure that your content is constantly available and delivered fast.
  • Cache Optimisation Strategy
  • 24/7 Live Infrastructure Support
  • Web Application Firewall -- HubSpot employs an enterprise-class web application firewall, to detect any potential attacks before they pose a threat to your site.
  • SSO Integration -- maintain complete control over who has access to your CMS, while making it easy for members of your team to quickly access CMS Hub.
  • Isolated Network Layers
  • HTTPS & SSL Certificate Support
  • Routine Vulnerability Scanning
  • User & Permissions Management -- take control over who has access to your content, and who can view, edit, and publish content.
  • Multiple Geographic footprints

 

Only start paying at launch

One of the coolest features is that you can develop and test your website on a free account.

Whether you just want to test the software to see if it's a better CMS platform than the one you're using now, or if you know your development process will take a few months, you won't have to pay until you go live with your site.

Integration into the HubSpot Growth Stack

HubSpot is an ecosystem of products called the HubSpot Growth Stack, which allows you to progress into using their paid licences as and when you need them.

hubspot-growth-stackSource: HubSpot

But, while the cost for some of these licences isn't insignificant, HubSpot offers free versions that are remarkably capable and can add masses of value to your company.

Free products to enhance the HubSpot CMS

Primary to this free concept is the CRM (Contact Relationship Management System). HubSpot CRM users build their websites on the Free Forever HubSpot CRM.

Gone are the days of stand-alone lead databases generated on your website and emailed to a few email addresses.

Examples of immensely popular options in the WordPress environment include Gravity Forms and Contact Form 7.

Leads generated on a HubSpot CMS website are stored in the CRM, and can then be used to deliver personalised content using smart content areas on your site.

For example, if a doctor visits the site, you can welcome her by name, and show her medically related headers and relevant content to drive better engagement.

The HubSpot Sales Hub Free product leverages leads generated from the website and free CRM so that leads can be tracked from generation all the way through to closing. Plus, your company salespeople can track emails, log deals, automatically log important conversations in the CRM with the click of a button, and all for free!

Key takeaways

The HubSpot CMS has been around for many years, and as an agency, we've been integrating inbound campaigns on HubSpot Marketing into HubSpot CMS sites for a while now.

That being said, the move to make it a stand-alone product, the 'free until you go live' feature, and the set of free Growth Stack products from HubSpot including HubSpot CRM, HubSpot Sales, and HubSpot Service make it a hugely compelling offer.

Let's not forget the security and speed features, and the top rating by G2.

All of these make HubSpot CMS a very compelling offering. 

Additional resources

HubSpot vs WordPress

HubSpot vs Wix

For designers and developers

 

Connect with Luke Marthinusen:

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