Case Study
Investec: The Road to Wellington - Using SMART Campaign Goals
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You might say that content marketing is all about, well, content. The more you create, the better. And the more content we get out there, the better the numbers will be. From designing and rolling out many campaigns and projects (across a number of clients), we have seen that only focusing on hitting the numbers does not always achieve any results. And even if you hit the right numbers, what do the numbers mean for the bigger picture, the business. Focusing on getting the right content in front of the right customer, is the
