Senior Paid Media Specialist

Responsibilities & duties

• Plan, execute, and optimise paid media campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).

• Comfortable managing monthly ad budgets ranging from R100,000 to R1.5 million with strict performance KPIs.

• Conduct in-depth audience targeting, keyword research, competitor analysis, and A/B testing.

• Implement, audit, and optimise conversion tracking using Google Tag Manager and platform-specific tags.

• Report on campaign performance using Data Studio, Google Analytics, and native platform reporting tools.

• Work alongside digital strategists to align campaign objectives with client business goals.

• Stay on top of paid media trends and algorithm changes, and proactively apply best practices.

• Optional but advantageous: Launch and manage LinkedIn Ads for B2B campaigns.

Qualifications & Skills

• 3+ years’ experience managing large-scale paid media campaigns in a performance marketing or agency environment.

• Proven success managing six to seven-figure budgets in ZAR per month.

• Expert-level experience with Google Ads and Meta Ads Manager.

• Proficient in Google Tag Manager, GA4, conversion events, and UTM tracking.

• Strong analytical skills and ability to translate data into actionable insights.

• Excellent attention to detail, time management, and project ownership.

• Experience with reporting tools (Data Studio, Supermetrics, etc.) is a bonus.

• Google Ads and Meta Blueprint certifications are highly desirable.

Why Join MO Agency?

• Vibrant Culture: Engage in a lively and collaborative environment that fosters creativity and innovation.
• Competitive Remuneration: Enjoy attractive compensation packages that recognise your expertise and contributions.
• Growth Opportunities: Participate in exciting projects that offer professional development and career advancement.
• Comprehensive Benefits: Take advantage of flexible work arrangements, generous leave policies, and extensive health and wellness programs.

If you’re passionate about digital marketing and technology, and looking to make a significant impact within a forward-thinking agency, we’d love to hear from you!

Benefits

• Great Company Culture: Be part of a dynamic and supportive team that values creativity and collaboration
• Flexible Work Options: Flexible offices and remote days to suit your productivity needs
• Generous Leave:
  • Year One: 20 leave days / Year Two: 22 leave days / Year Three: 24 leave days
• Office Locations: Offices in Johannesburg and Cape Town, with remote positions available
• Equipment Provided: MacBook Pro and 2nd display, ensuring you have the tools you need.
• Professional development: Mentorship, programmes and budget, HubSpot certifications support
• Wellness: In-office health snacks
• Mental Health: Paid access to an organisational psychologist (up to two sessions p/month)