Case Study
Investec: Rhino Lifeline Website and Video to Combat Rhino Poaching
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Content For the Care for Wild campaign, we produced a campaign for video and image-based social media promotions. We appealed to the public with clear messaging about how donations would help rescue, rehabilitate and release rhinos orphaned by poaching. As a result, we gained high levels of engagement. Video is the best channel for generating an empathetic response to a marketing campaign. Following this success, we created content for the World Rhino Day campaign involving