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AI Agents in Sales: What We're Testing, Learning & Deploying Right Now

Platform Zoom
Duration 1 Hour
Date Sep 29, 2026 (CAT 10:00 AM)
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MO - AI Agents in Sales - 20260606
Join us for a practical session on deploying AI agents across your sales process. We'll show you how to combine HubSpot's Buyer Intent, Segments and the Prospecting Agent to build pipeline sustainably, close quicker and get marketing and sales aligned on who you're really selling to.

We'll also show you how to build buyer personas for your products, services and target industries using your AI of choice - then put those personas to work generating sharper messaging and better engagement at every touchpoint.

What We'll Cover
  • Understanding and harnessing Buyer Intent and Customer Journey mapping in HubSpot.
  • Building buyer personas for your products, services and target industries using your favourite AI.
  • Turning those personas into messaging that drives real engagement.
  • Deploying the Prospecting Agent to build relationships at scale.
  • Auto-alerts and auto-enrolment into the Prospecting Agent.
  • Running multiple AI agents in one sales process.
  • Buyer intent and segmentation, combined.
  • Unified sales and marketing report examples.

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Our panel

Luke Marthinusen

Luke Marthinusen

MO Agency

Tags

Sales Enablement