AI Search in Practice: What We’re Testing, Learning & Seeing Right Now

AI-powered search is evolving fast, and most businesses are still trying to understand what actually matters. In this session, MO shares what the team is actively testing across ChatGPT, Claude, Gemini, and Perplexity, from visibility experiments and content structure to AI-driven traffic patterns and changing search behaviour.

A practical, high-level discussion designed to help marketing teams make sense of the shift without getting lost in technical detail.

What guests can expect:

• Live examples of how MO tests AI visibility across different platforms
• Insights into what types of content AI systems seem to prioritise
• Early learnings around AI-driven traffic and buyer intent
• Discussion on how SEO and AI search are beginning to overlap
• Open Q&A around AI search, discoverability, and content strategy