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Case study

IEP WordPress Website & Branding

Digital Strategy | Branding | Web Development | User Interface Design | Copywriting

Client & Project Background

Investec recently spun off its industrial holdings into an independent investment holding company – IEP. IEP approached MO to translate their new corporate identity to digital and design and build their new website.

Our Solution & Strategy

Key to IEP is their portfolio of investments. This section is both a scorecard and defines the business. MO worked hard to make this section both visual and informative, while making it intuitive and easy to navigate. Effort was put into the ‘About’ and ‘Our People’ sections. The website copy was drafted to best explain who IEP is and what they do.

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Great business websites are simple by design, allowing a user to sum-up a business in a minute or two.

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User interface design

With the portfolio section being so important to IEP, MO put massive emphasis here on creating the best usability, accessibility, and pleasure in the interaction between the user and the website. The navigation went through multiple prototypes and both MO and IEP are very happy with the final product; on both desktop and mobile.

 

NAVIGATION IN ACTION - assets

With the portfolio section being so important to IEP, MO put massive emphasis here on creating the best usability, accessibility, and pleasure in the interaction between the user and the website. The navigation went through multiple prototypes and both MO and IEP are very happy with the final product; on both desktop and mobile.

 

NAVIGATION IN ACTION - iep culture and values

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