Digital marketing, CRM, digital transformation & HubSpot

Track your ROI utilising CPA (Cost Per Acquisition) Cost per acquisition (CPA) is a pricing model where the advertiser pays for each acquisition. An acquisition can be a sale, click and even a form submission. CPA helps to link your costs and sales as you’re measuring the total cost to acquire that

Written by
Beanca van Niekerk

Marketing Automation and the Awareness Phase This is the stage in which prospects become aware of the existence of a solution. Content pieces that speak to your prospect’s challenges will form the basis of your

Written by
Beanca van Niekerk