CRM, HubSpot, Digital Marketing & Transformation

Track your ROI utilising CPA (Cost Per Acquisition) Cost per acquisition (CPA) is a pricing model where the advertiser pays for each acquisition. An acquisition can be a sale, click and even a form submission. CPA helps to link your costs and sales as you’re measuring the total cost to acquire that customer/sale. First, you need to define a sale. For most digital marketers, a sale typically constitutes a conversion. However, depending on your campaign’s aim, you’re able to measure other results too. You may want to measure lead form submissions, newsletter subscriptions, software

Marketing Automation and the Awareness Phase This is the stage in which prospects become aware of the existence of a solution. Content pieces that speak to your prospect’s challenges will form the basis of your communications while your prospect is in the awareness stage. Salespeople need to identify and highlight the pain points that prospects face by providing a range of content made available through their digital marketing efforts. This awareness will lead to the recognition of the problem and the