Our thinking about HubSpot, AI, & removing silo'ed data

When I was at university, my main focus of study was not website design or user experience design. But in my third year of university, I chose advertising as my focus. Now I find myself in one of Johannesburg’s up-and-coming digital agencies. I am not a web developer by any means, but since working at MO Agency I have gained more knowledge about good practices for excellent user experiences on websites. Below I will outline what I have learnt about website optimisation and usability. What is user experience on a

Good website design is crucial for generating leads through your website. The way your pages look, feel and function has a direct impact on whether visitors take the next step. If your website is being updated or redesigned, it is worth thinking about more than just colours and layout. Good conversion-focused design helps people understand what you do, trust your brand, and know exactly what action to take next. Generate more leads with great design A high-converting website should make it easy for visitors to understand the page,

Website design becomes much easier when you start with research, create a clear structure, set design rules early and involve the right people from the beginning. A good process can save time, reduce confusion and make the whole project smoother for everyone involved. If you are planning a new website or updating an existing one, these five tips can help make the design process more manageable. What makes website design easier? Website design becomes easier when you have a clear plan before you start

Why Web Designers Should Understand Web Development Terms This doesn’t mean designers and developers should work in isolation. In fact, the best results come when both collaborate closely. It is best practice for designers to have a basic understanding of web development before designing a website so they can design with the end in mind. Understanding key terms helps designers plan and brainstorm functionality with developers before any design work begins, reducing potential issues later in the process. Here is a

Updated 2 June 2026 The top web design companies in South Africa in 2026 are MO Agency, Woww, Bluegrass Digital, MakeReign, CubeZoo, Pitch, Platinum Seed, Shack, Webfactory, and The WebLab. This guide explains how we ranked them - based on portfolio depth and customer reviews - what each agency specialises in and who their notable clients are, and the eight factors (experience, design aesthetic, technical proficiency, cost, SEO, marketing services, communication, and customer service) that matter most when choosing a web design partner

Landing pages are an important digital touchpoint for your brand. It is where potential customers decide whether they want to continue engaging with your business, or exit the page and continue their search elsewhere for a specific solution or information. A conversion-optimised landing page therefore isn’t just about aesthetics, but rather a strategic blend of copywriting, design, and user-experience (UX) elements. The primary goal is to guide users to take a specific action, such as signing up for a free consultation or downloading a helpful resource (ebook, template, or guide).

The Psychology of Colour Colour plays a significant role in our lives as we interact with the world around us. It has an impact on our emotions, moods and can even influence our behaviour. In this article, we will explore the interesting concept of the psychology of colour and provide a guideline on how different colours can affect our perceptions and emotions, and how this can be applied in branding. It is important to note that our reactions to colours are not objectively fixed, but are also influenced by cultural context,