Digital marketing, CRM, digital transformation & HubSpot

As marketers, we are constantly adapting to rapidly changing customer needs. This guide sets out to help you grow your marketing strategy with automation by highlighting the benefits, comparing the marketing software and tools available and providing examples and some quick-start steps to get your campaigns up and

Written by
Luke Marthinusen

Marketing Automation usually has a reputation of being difficult to set up and more of a hindrance than its worth. That couldn’t be further from the truth. Essentially, marketing automation can help streamline your marketing efforts and make your department more efficient through powerful automated actions.

Written by
Devon Els

Marketing activities can become overwhelming and complex, so the idea of marketing automation as a solution is very enticing. You’ve probably seen the successes other countries and businesses are having, but does marketing automation even work in South Africa, and is it right for your business?

Written by
Luke Marthinusen

Marketing Automation's enormous rate of growth Internationally the industry is growing at a massive rate and is currently the biggest current trend in the digital marketing space. As with most trends, in South Africa, we lag a few years behind the USA, but we should expect the use of

Written by
Luke Marthinusen

Marketing automation creates a user information journey to fill the gap between initial enquiry and sales team efforts Market research shows that

Written by
Luke Marthinusen

As with all things you generally get what you pay for, but there are some sweet spots in the marketing automation software space where some of the solutions are genuinely affordable. Scalability with Affordable marketing automation software A small caveat here, I would not recommend

Written by
Luke Marthinusen