Digital marketing, CRM, digital transformation & HubSpot

When it comes to both B2B and B2C marketing, one thing is certain - the customer experience lies right at the heart of it. With customer acquisition costing between 5 and

Written by
Luke Marthinusen

If you're feeling the economic pressures and struggling to reach your sales targets, not utilising a CRM is going to make the process harder. A good CRM is designed to help organise your sales process, save time and

Written by
Luke Marthinusen

Marketing trends are constantly changing but the importance of customer engagement is an aspect that remains very constant. There's also a profound difference in the way B2C and B2B companies engage with their audience. As a HubSpot CRM implementer customer engagement in the B2B realm is

Written by
Luke Marthinusen

In business, organisational silos refer to business divisions that operate independently and avoid sharing information. The term ‘silos’ also refers to businesses whose departments have siloed system applications, in which information cannot be shared because of system limitations. Growing companies need to

Written by
Luke Marthinusen

Customer engagement is one of those terms you hear a lot that everyone knows is important. Still, most people can't quite define it and don't fully understand it. To help demystify the idea of customer engagement and make it more universally accessible, we wanted to provide a simple introduction to the concept,

Written by
Luke Marthinusen

Understanding the customer experience is the key to refining your sales practices. It's important to have a sense of what your customers are thinking, doing, and experiencing during each phase of the sales funnel. A customer journey map can

Written by
Luke Marthinusen