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Brand Strategy

The Strategic Art Of Typography In Digital Branding

In the digital age where a consistent, integrated brand identity and intuitive user experience are paramount, the subtle art of typography emerges as a key component in crafting a brand’s narrative. While often perceived as the mere selection of fonts, typography fulfills a variety of important functions within the

Written by
André Kluyts

Brand Strategy

Digital Brand Building: A Helpful Guide To The 4 Major Font Types

Understanding the core differences between font types is essential for any brand aiming to build a recognisable identity and establish a strong, integrated digital presence. Furthermore, as fonts are a pivotal functional component of a brand’s visual identity, and have the power to evoke emotions and communicate

Written by
André Kluyts

Brand Strategy

The Psychological Influence Of Typography

In addition to fulfilling an important functional role in digital branding, typography is used to convey a brand’s personality and effectively evoke emotional responses from the target audience. Through its inherent ability to express tone, character, and style, typography can

Written by
André Kluyts

Brand Strategy

Typography In Digital Branding: Shaping Brand Identity And User Experience

Typography is often perceived as encompassing only the selection of fonts. However, in the modern digital landscape, typography is an essential component of digital branding and user experience. It transcends visual aesthetics and plays a crucial role in communicating a

Written by
André Kluyts

Brand Strategy

A 4-Step Guide To Selecting The Ideal Font For Your Brand

Selecting the right font for your brand can feel overwhelming. There are many factors to consider and a seemingly endless list of fonts. To simplify this process, all of the important information about the strategic art of typography in digital branding, the psychological influence of typography, and the 4 major

Written by
André Kluyts

Brand Strategy

How to become a better graphic designer at a digital agency

When starting out, you might ask yourself: “What are the benefits of working at a digital agency, compared to freelancing and working for yourself?”. The answer is exposure

Written by
Walter Pfander

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