Digital marketing, CRM, digital transformation & HubSpot

1. Self Service and Digitisation of Financial Services Unlike older generations, Generation Z and millennials prefer to do 'admin' tasks as efficiently and with as little human contact as possible. Yes - they consider banking and investing as an admin task they'd prefer to have simplified,

Written by
Gary Wright

1. Focus on engaging content marketing and SEO (Inbound Marketing) "But as good as my brand's services are, they really aren't interesting enough to make engaging content from." We've heard this way too much before and though it may (or may not be) true - that's not the point. The lesson here

Written by
Gary Wright

Inbound Marketing Campaigns Take Content Marketing to the Next Level In essence: Inbound Marketing is

Written by
Gary Wright

1. Inbound Marketing suits more complex services or 'considered purchases' Marketing with traditional shotgun advertising like website banners or print placements gives you a tiny amount of space & a minimal word-count to convince someone to look into a solution that really requires a lot of

Written by
Gary Wright

Opinions on PPC as Inbound or Outbound Marketing Some known Inbound marketers such as Tadeusz Szewczyk (Tad Chef on Twitter) reckon

Written by
Gary Wright

1. Use Buyer Personas Inbound Marketing is about 'marketing with a magnet, not a shotgun' and in order to attract customers into your marketing machine using helpful content, you'll need to understand them and their pain points more

Written by
Gary Wright