Digital marketing, CRM, digital transformation & HubSpot

1. Work out your SMART goal Every good campaign needs to start with a goal in mind, and every good goal starts with SMART rules. A SMART goal is: Specific: Do you know exactly what you're trying to achieve?

Written by
Lucille Moreton

Inbound marketing is not the same as content marketing While they're quite similar, think of content marketing as a stepping stone of inbound marketing. Both rely on creating high-quality content and distributing it online, but inbound

Written by
Lucille Moreton

Did you know customer relationship management system (CRM) is the fastest-growing software on the market today? By 2025, revenues in the industry are expected to reach more

Written by
Lucille Moreton

The good news is that creating qualified leads through your marketing strategy is entirely possible, it just requires sales and marketing teams to work together and communicate their goals openly. This open communication is a core tenet

Written by
Lucille Moreton