Case Studies: Digital Marketing, Website & Creative | Luke Marthinusen (2)

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Case Study

New WordPress website leads to 33% Y-on-Y Increase in Organic Traffic for Werksmans Attorneys

A data driven rebuild of the Werksmans attorneys corporate website led to a massive increase in organic traffic and engagement on the website. Why rebuild? A loyal client of MO Agency, Werksmans awarded the redesign and development of their corporate website to MO. We’d been working on an inherited WordPress website for the last three years and despite numerous updates and patches the website was limping along in terms of performance. It was also becoming difficult for the Werksmans marketing team to manage. We advised an entire rebuild. Data to motivate the project was

EasyEquities videos: Investing 101

Case Study

EasyEquities: Investing 101 Video Series

EasyEquities is a great brand that has grown from humble beginnings in South Africa to a global fintech with additional operations in Australia, the USA, and the UK and a few hundred thousand customers! We created this video series in 2017/2018, and the videos are still in use by EasyEquities. They've racked up hundreds of thousands of views. That's a serious ROI on video and brand material.

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Case Study

Investec: Rhino Lifeline Website and Video to Combat Rhino Poaching

Content For the Care for Wild campaign, we produced a campaign for video and image-based social media promotions. We appealed to the public with clear messaging about how donations would help rescue, rehabilitate and release rhinos orphaned by poaching. As a result, we gained high levels of engagement. Video is the best channel for generating an empathetic response to a marketing campaign. Following this success, we created content for the World Rhino Day campaign involving

Norman Goodfellows Web App

Case Study

Norman Goodfellows Web App

Designing the user interface The interface was designed for mobile first, and then translated to desktop. In our research, we found that

IEP WordPress website & branding

Case Study

WordPress Website & Digital Branding for IEP

IEP an industrial investment conglomerate approached MO to design and build their new Corporate Identity and website. The brief was to keep things simple and clean for a conservative industry.

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