Digital marketing, CRM, digital transformation & HubSpot

1. Panicking about poor results. Panicking is simply unproductive. It’s easy for reps to feel that if they fumble a call or a demo, the next one has to be great. The prospect feels this pressure too. Remember that panicking won’t win you deals. Focus on the bigger picture and recognise you can take action

Written by
Mike Renahan (HubSpot)

Are your marketing and sales team working together to create valuable content and move leads down the funnel? Content is all about context, and while marketers can provide the content, they rely heavily on the sales team for context. What are prospects actually asking? What does your sales team need in that final

Written by
Luke Marthinusen

The reality is that measurement and tracking is the cornerstone of achieving targets and goals in life and sales targets are no different. In the video below I cover how we used

Written by
Luke Marthinusen

Did you know customer relationship management system (CRM) is the fastest-growing software on the market today? By 2025, revenues in the industry are expected to reach more

Written by
Lucille Moreton

The sales and marketing 'team' This decision-making period before a salesperson is involved is really the domain of the marketing department. The salesperson that does not understand this will close less, and the marketer that does not understand this can't do her job effectively. Sales and

Written by
Luke Marthinusen

Segment your leads Your prospect list can be sliced and diced a number of ways, each one driving critical insights into whether or not they are likely to close. You can segment your leads by their source: leads generated by referral traffic may be more receptive to a phone call than a lead generated by

Written by
Loren Phillips