CRM, HubSpot, Digital Marketing & Transformation

The good news is that creating qualified leads through your marketing strategy is entirely possible, it just requires sales and marketing teams to work together and communicate their goals openly. This open communication is a core tenet of “smarketing”, which the process of aligning sales and marketing teams around common goals within a business or organisation, focused on improving revenue. A critical part of

Sales is hard. There are, however, great tools out there to make it far easier and more successful. At MO we write a lot about how the roles of sales and marketing need to be more integrated. For improved sales enablement, marketing needs to ask sales about common objections they receive in the field, the quality of the leads that marketing is generating, and which leads are closing. Tighter integration here means better quality leads from marketing, shorter sales cycles and increased sales numbers.