Digital marketing, CRM, digital transformation & HubSpot

HubSpot offers a lead scoring tool that can show our marketing and sales team who the relevant prospects are in our contact database automatically and at a glance! This works by assigning an appropriate value (positive or negative) to any number of actions, be it an email open/bounce, a webpage visit, button click

Written by
Loren Phillips

Lead qualification is the systematic process of classifying prospects based on their readiness and willingness to buy a product or service from your company. It is also about gathering the right insights on your ideal buyer so you can make a sound judgement on them. Whether you are a

Written by
Luke Marthinusen

What is a Sales Strategy? A Sales Strategy guides your sales team to position your company and its products and services to your ideal target customers in a meaningful, differentiated way. A well-defined sales strategy is your path to sustainable growth. A winning sales strategy

Written by
Luke Marthinusen

12 Reasons to Fix Your Sales Qualification Process Today 1. A solid qualification process enables you to spend time with the best prospects As a salesperson, there's truly only one thing that you completely control -- who you spend your time with. Quickly figuring out who has

Written by
Pete Caputa

This means that every interaction a sales rep has with a buyer should invoke some type of emotion. If you're selling a service that protects businesses from risk, you'll want to drum up feelings of security and calm. On the other hand,

Written by
Emma Brudner

1. You Stick to a Script Having an outline in front of you while you’re on a call helps you stay focused and remember what you need to cover. The operative word being outlined, If you’re reading word-for-word from a script, you’ll sound rehearsed and robotic and turn buyers off.

Written by
Aja Frost