Our thinking about HubSpot, AI, & removing silo'ed data

Strong sales and marketing start with identifying the right audience. Your target audience generally falls into two buying groups - businesses (B2B) or consumers (B2C). Business-to-consumer (B2C) vs Business-to-business (B2B) sales and marketing is very different. To effectively market to each group, you should be using specific strategies, methods, and approaches. They can’t be interchanged, and not identifying this dichotomy upfront will severely

HubSpot offers a lead scoring tool that can show our marketing and sales team who the relevant prospects are in our contact database automatically and at a glance! This works by assigning an appropriate value (positive or negative) to any number of actions, be it an email open/bounce, a webpage visit, button click or content download. Sales people are empowered by lists of leads prioritised in accordance with a robust HubSpot lead scoring system. Not to mention, marketers are enabled to group leads in different lead scoring brackets so that they can be marketed to more appropriately. Let's

Lead qualification is the systematic process of classifying prospects based on their readiness and willingness to buy a product or service from your company. It is also about gathering the right insights on your ideal buyer so you can make a sound judgement on them. Whether you are a marketer or a salesperson, it’s important to focus on the right leads that come through the funnel and at the right time. Using the solid criteria for sales and marketing leads is integral to an effective sales enablement

What is a Sales Strategy? A Sales Strategy guides your sales team to position your company and its products and services to your ideal target customers in a meaningful, differentiated way. A well-defined sales strategy is your path to sustainable growth. A winning sales strategy should deliver: Clear goals everyone can work toward Clear priorities everyone can understand Clear outcomes everyone can be measured by Clear guidelines everyone can follow If a Sales Strategy does not deliver on these factors, sales teams and

12 Reasons to Fix Your Sales Qualification Process Today 1. A solid qualification process enables you to spend time with the best prospects As a salesperson, there's truly only one thing that you completely control -- who you spend your time with. Quickly figuring out who has an immediate need for a product or service like yours is critical to spend your limited resource of time wisely. This is a critical and often overlooked part of the sales strategy. How? When you learn to qualify

This means that every interaction a sales rep has with a buyer should invoke some type of emotion. If you're selling a service that protects businesses from risk, you'll want to drum up feelings of security and calm. On the other hand, if your product aims to grow profits exponentially, you'll probably want to inspire excitement and happiness. But how do you know for sure what mood you're creating? Word choice is paramount in sales; however, reps often don't give a second thought to

1. You Stick to a Script Having an outline in front of you while you’re on a call helps you stay focused and remember what you need to cover. The operative word being outlined, If you’re reading word-for-word from a script, you’ll sound rehearsed and robotic and turn buyers off. In addition, you’ll miss valuable opportunities to learn more about your prospect. Take this conversation between a prospect and a salesperson using a script: Rep: “What’s holding you back from hitting your customer retention goal?”

1. Panicking about poor results. Panicking is simply unproductive. It’s easy for reps to feel that if they fumble a call or a demo, the next one has to be great. The prospect feels this pressure too. Remember that panicking won’t win you deals. Focus on the bigger picture and recognise you can take action to reverse a slump. “Keep everything in perspective,” Elijah Condellone, Solutions Director at SIG University, writes on LinkedIn. “Sales giant Jeffrey Gitomer

Are your marketing and sales team working together to create valuable content and move leads down the funnel? Content is all about context, and while marketers can provide the content, they rely heavily on the sales team for context. What are prospects actually asking? What does your sales team need in that final sales presentation? The right content at the right time means better sales, which is why teams need to work together for better sales enablement. How does great content help nurture