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In our blog you'll find digital tools, strategies and best practices to improve operational efficiency, increase sales leads, and retain and up sell your clients by knowing them better.

Inbound Marketing

5 Ways that Customer Preferences are Changing
Media channels are evolving and along with that, media formats are changing to accommodate new consumption preferences. ...

Sales Enablement

5 tips to get you ahead with HubSpot Lead Scoring
HubSpot offers a lead scoring tool that can show our marketing and sales team who the relevant prospects are in our ...

Sales Enablement

Using your CRM and marketing software to filter out cold leads
Segment your leads Your prospect list can be sliced and diced a number of ways, each one driving critical insights into ...

Inbound Marketing

Sales Enablement: A Guide for Marketing Teams
There is a new move in marketing to integrate more holistically with sales. HubSpot calls it “smarketing” and terms ...

Inbound Marketing

What the Funnel - Creating content for your buyer’s journey
The sales and marketing funnel represents the buyer’s journey, from awareness of the problem, through consideration of ...

Digital Marketing

How becoming a mom made me a better marketer
 Some of the other super-hero skills that I have now that I am a mom include:

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