CRM, HubSpot, Digital Marketing & Transformation

In addition to fulfilling an important functional role in digital branding, typography is used to convey a brand’s personality and effectively evoke emotional responses from the target audience. Through its inherent ability to express tone, character, and style, typography can influence how viewers perceive and interact with text, and by extension, the message or brand it represents. This article will therefore explore the different typographical components that can psychologically influence a brand’s target audience. Key Takeaways

HubSpot introduced a new seat-based pricing structure across its product range on March 5, 2024, marking a significant shift in how new customers can purchase and use its services. Aimed at offering greater flexibility, the change brings a dynamic approach to scaling services with business growth and ensures that the platform remains user-friendly and straightforward to purchase. The new HubSpot pricing plan removes the minimum seat requirement for Sales and Service

Typography is often perceived as encompassing only the selection of fonts. However, in the modern digital landscape, typography is an essential component of digital branding and user experience. It transcends visual aesthetics and plays a crucial role in communicating a brand’s message and essence effectively to its target audience. Furthermore, a well-executed typography can influence customer perceptions and decision-making, making it a powerful element in marketing and communication strategies. This article delves into the multifaceted role of

Mazda South Africa is on a drive to simplify its tech stack, and the introduction of HubSpot CRM to improve management and communications with both leads and customers was a major step towards this goal. Furthering this initiative was migrating their legacy WordPress website to HubSpot Content Hub. Removing WordPress was one less technology in the tech stack, and it also provided a more secure and personalised experience for Mazda customers. Small updates were made to the website in the migration, however, to the untrained eye - it is the same website design. A direct

MO Agency has achieved a historic milestone by becoming the first Elite HubSpot Partner on the

Digital marketing is a fast-moving discipline that can make or break your business in South Africa. Those that embrace it will thrive; those that don't will struggle. This guide breaks down digital marketing into six components and highlights what you need to know to successfully market a business online.

Selecting the right font for your brand can feel overwhelming. There are many factors to consider and a seemingly endless list of fonts. To simplify this process, all of the important information about the strategic art of typography in digital branding, the psychological influence of typography, and the 4 major font types, have been synthesised into the following 4-step guide for selecting the ideal font for your brand. This article looks into the key considerations for selecting a font that not only embodies your brand's identity but also aligns with your target audience's expectations

Are you looking for a great digital marketing agency but feel overwhelmed by the massive list of options on Google? You're not alone. Many people don't know where to begin. Even businesses that are already working with a digital marketing agency but are dissatisfied don't know who to turn to. Better the devil, you know - right! To help you out, I've compiled a list of Johannesburg's top digital marketing agencies. The list is not exhaustive, but it's a good starting point. {%

A strong sales pipeline is customised to your company's sales process, but it will still follow a universal core structure. A deal in the sales pipeline is moved from stage to stage in the sales process until it either falls off the pipeline (Lost Deal) or is closed (Won Deal) and becomes a customer. Related: B2B Sales: Build a B2B strategy to generate better leads 12 Reasons Bad Sales Qualification Is