Digital marketing, CRM, digital transformation & HubSpot

Writing a good creative brief is a challenging task, but it is extremely important to get it right. You’re essentially creating the blueprint that details the objectives, strategy, and scope that will guide the creative team to successfully execute the creative

Written by
André Kluyts

What is a HubSpot Integration Partner? HubSpot Integration Partners are specialised agencies or consultants that focus on integrating HubSpot with other software systems. Their expertise lies in creating seamless

Written by
Luke Marthinusen

Can there be a single source of truth for customer data? Is it even conceivable? Customer data platforms (CDPs) certainly promise this, and I believe it is possible. Indeed, the technology exists, and it has become competent and affordable for businesses managing large data sets.

Written by
Luke Marthinusen

As the CEO of a seasoned HubSpot Solution Partner, with a team of 35 full-time staff, I've journeyed through the evolving landscape of digital marketing and CRM implementation for years. This experience has honed my skills and deepened my understanding of what it takes to be a

Written by
Luke Marthinusen

Digital marketing agencies need to have expertise in several different areas. Explore the key roles and responsibilities within a successful modern agency. Marketing agencies are the driving force behind successful marketing campaigns, employing professionals with distinct roles and

Written by
Neal Venter

The strategic design of a B2B website’s structure, content and user experience (UX) is essential for creating a positive and engaging experience for a business’ target audience. It directly impacts user satisfaction, conversions, brand perception, and search engine rankings,

Written by
André Kluyts