CRM, HubSpot, Digital Marketing & Transformation

If you're considering migration from any other CRM into HubSpot or simply starting on a journey with HubSpot's mighty CRM, this guide is a great start to understand the foundational terminology and tools that make up this system. HubSpot is user-friendly, but learning its architecture can make all the difference in how you apply its full capacity. Think of HubSpot as a house, with all the different types of objects in the home being separate rooms. Each one of these properties with the objects reflects the bricks in each room of the house, and

Introduction HubSpot introduced a seat-based pricing structure across its product range in mid March 2024. One year later the model is fully rolled out and the numbers have moved a little, so this refresh captures the 2025 reality. About me I’m Luke Marthinusen, I founded and own MO Agency. We’re the top Elite HubSpot partner in Africa and the Middle East. We’ve guided hundreds of companies through HubSpot licensing decisions and migrations. I hope this update saves

In today's competitive business environment, customer relationship management or CRM systems, are essential tools for businesses of all sizes. A well-chosen CRM system can help streamline customer interactions, improve sales pipelines, and enhance customer service. With so many options on the market, choosing the right CRM for your business can feel overwhelming. To help simplify the

There’s some big news in the content management space: HubSpot recently launched its updated website CMS - Content Hub. HubSpot Content Hub is an end-to-end solution for creating, managing, and optimising all your digital content. What’s more, it brings plenty of powerful AI capabilities to the table, which will surely impress whether you’re an old or new customer. In this guide, we’ll take a deep dive into every aspect of HubSpot’s new Content Hub. You’ll discover how it compares to HubSpot CMS and

As a digital strategist, I'm always on the lookout for tools that can streamline my workflow and enhance the quality of my content. HubSpot's AI Assistants has been a life changer in this regard, offering a suite of tools designed to simplify my day-to-day content creation and optimisation. In this blog, I'll provide an overview of HubSpot's AI Assistants, showcasing how it enables you to create or refine your content in order to stay competitive and maximise results. Key points before using AI tools While it is seamless to create

Getting buy-in from the sales team on your shiny new CRM system can be tough, but it’s a critical step to enable your new CRM to impact your organisation in the right way, In this blog, I’ll share my personal lessons learnt from implementing CRM systems at all manner of organisations over the last few years. I'll present these lessons in six stages we go through with all CRM implementations. Considering these stages should help you manage the change and drive user adoption in your sales team. I’ll also outline where you will most likely come up against resistance. I'll steer

In the ever-evolving world of digital marketing in South Africa, businesses face a unique set of challenges that require innovative solutions. From navigating economic constraints to managing data across multiple platforms, digital marketing professionals in South Africa must be agile and forward-thinking to stay ahead of the curve. But with challenges come opportunities. In this blog, we delve into the top challenges identified by a team of digital marketing professionals and explore the

Maintaining an integrated brand identity in the continuously evolving digital landscape is a daunting task. This challenge is intensified by the dynamic evolution of social media, with each major platform cultivating its own unique communication styles and trends. Despite these growing differences, modern consumers are expecting a similar brand experience no matter which touchpoint they interact with the brand. A cohesive social media presence is therefore essential for effective brand messaging and authentic interaction with the target audience. This article delves into

Building an effective business website is more than just creating a beautiful design. The flow of content needs to be structured in a way that strategically guides your target audience, builds trust, and ultimately drives action. Additionally, each business website consists of a core set of pages that serve a specific purpose. Regardless of whether you are a small business or a large multinational corporation, your business website needs these pages. Your Home page welcomes your target audience and communicates your key value proposition. The