We were somewhat hesitant to tackle the subject of Social Media ROI - as the material is subject to a screaming debate locally and internationally with Social Media being notoriously hard to pin an ROI to.
However, consulting predominately to SME's it is a subject close to our hearts, and our customers demand to see a return on the marketing Rands they spend. Without the big budgets of large corporates and very often privately owned, our customers have forced us to understand and extrapolate ROI from their spend.
Social Media ROI Presentation
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