Inbound Marketing: Social media ROI

Inbound Marketing

Social media ROI

By Luke Marthinusen November 30, 2011 • 1 minutes to read

Marketing professionals are facing increasing pressure, not only to prove, but to justify ROI on their marketing efforts. Since social media is such a vital ingredient in the marketing mix, you need to be able to prove it’s return.

I’ve put together a presentation that helps you understand, measure and substantiate return on investment through your social campaigns.

We were somewhat hesitant to tackle the subject of Social Media ROI - as the material is subject to a screaming debate locally and internationally with Social Media being notoriously hard to pin an ROI to. 

However, consulting predominately to SME's it is a subject close to our hearts, and our customers demand to see a return on the marketing Rands they spend. Without the big budgets of large corporates and very often privately owned, our customers have forced us to understand and extrapolate ROI from their spend. 

Enjoy.

Social Media ROI Presentation

 

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