We were somewhat hesitant to tackle the subject of Social Media ROI - as the material is subject to a screaming debate locally and internationally with Social Media being notoriously hard to pin an ROI to.
However, consulting predominately to SME's it is a subject close to our hearts, and our customers demand to see a return on the marketing Rands they spend. Without the big budgets of large corporates and very often privately owned, our customers have forced us to understand and extrapolate ROI from their spend.
The Digital Marketing Audit Checklist takes a SMART look at your marketing goals to make sure that they are Specific, Measurable, Attainable, Relevant and Timely. This SMART marketing approach can be ...
Strong sales and marketing start with identifying the right audience. Your target audience generally falls into two buying groups - businesses (B2B) or consumers (B2C). Business-to-consumer (B2C) vs ...
Seem too good to be true? Why is HubSpot CRM free when all the other CRM's on the market are paid? In this article, we'll outline three solid use cases for HubSpot Free CRM. We'll also cover the core ...
15 min read
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Welcome to the MO Agency blog. Here you can find resources on Digital Marketing, HubSpot Inbound Marketing, Web Development & Brand Strategy.