Digital marketing, CRM, digital transformation & HubSpot

According to Nucleus Research, CRM has an average ROI of $8.71 for every dollar spent. CRM increases sales by up to 29%, improves productivity levels by up to 34% and increases

Written by
Luke Marthinusen

Consider the following facts about CRM reported by SuperOffice in 2020: CRM software is now the biggest software market in the world and the growth isn’t slowing down. Market size is forecasted to reach $80 billion in

Written by
Luke Marthinusen

HubSpot CRM’s immediate selling point is the price. It’s free. This is a massive advantage over its competitors, from Salesforce to Pipedrive. Yes, some businesses need a fully functional and highly integrated enterprise-grade CRM system, but the reality is that most don’t. There are so many

Written by
Luke Marthinusen

What is CRM? Often shortened to CRM, Customer Relationship Management is the heart of any business. CRM isn’t just a tool to help you be more productive at sales, it’s an application used to help you serve your customers better. We’re guessing that if you’re reading this

Written by
Matthew Nortje

Contents Part 1: Why CRM systems fail Poorly set objectives Scope creep

Written by
Luke Marthinusen

What does CRM Stand For in Business? For business, powerful CRM is much more than a system, it’s a powerful philosophy about gaining and retaining customers & clients more efficiently. CRM stands for optimising the lead nurturing process by

Written by
Gary Wright