CRM, HubSpot, Digital Marketing & Transformation

According to Nucleus Research, CRM has an average ROI of $8.71 for every dollar spent. CRM increases sales by up to 29%, improves productivity levels by up to 34% and increases sales revenue by up to 41% per salesperson (Salesforce). These stats are a testament to the massive productivity levels that many

Consider the following facts about CRM reported by SuperOffice in 2020: CRM software is now the biggest software market in the world and the growth isn’t slowing down. Market size is forecasted to reach $80 billion in revenues by 2025. A key factor behind CRM growth is access to information. Businesses want access to customer data in real-time, on-the-move and in the cloud. From customer service and email marketing to personalisation, companies now want to deliver a personalised experience to

HubSpot CRM’s immediate selling point is the price. It’s free. This is a massive advantage over its competitors, from Salesforce to Pipedrive. Yes, some businesses need a fully functional and highly integrated enterprise-grade CRM system, but the reality is that most don’t. There are so many enterprise size businesses that don't use their enterprise-grade CRMs properly. This is where HubSpot CRM is positioned, and with the addition of a few paid HubSpot Sales licences, HubSpot CRM can become a very

What is CRM? Often shortened to CRM, Customer Relationship Management is the heart of any business. CRM isn’t just a tool to help you be more productive at sales, it’s an application used to help you serve your customers better. We’re guessing that if you’re reading this blog you probably work in some sort of sales/marketing role and are probably even a manager. You’re interested in how to generate more leads, get more conversions, streamline your sales pipeline, customer retention and of

Contents Part 1: Why CRM systems fail Poorly set objectives Scope creep User adoption Wrong CRM vendor Overcomplicating requirements Not getting management on board

What does CRM Stand For in Business? For business, powerful CRM is much more than a system, it’s a powerful philosophy about gaining and retaining customers & clients more efficiently. CRM stands for optimising the lead nurturing process by understanding who your buyers are and their position in the sales funnel. When understood and used correctly, CRM helps client-facing business people nurture deeper relationships and create more loyal customers. What Does CRM Stand For in Your Business? In light of creating more loyal

This is a great question because it is so often overlooked when businesses are evaluating a CRM platform. All too often they look at the feature set and online reviews without evaluating who left those reviews and what size businesses they worked at. Ease of use is directly proportional to the level of features in a CRM. On top of this, the user interface (UI) and user experience (UX) of the CRM platform must come into account. Both of these are web and app design & development terms, and in relation to CRM, they mean the following: User Interface: The visible