Our thinking about HubSpot, AI, & removing silo'ed data

We recently attended The Open Letter's "Building Global Tech from SA" event in Stellenbosch — a gathering of entrepreneurs, founders, and tech builders exploring how AI is fundamentally reshaping what it means to build software and scale businesses from South Africa. The lineup featured Adii Pienaar, co-founder of WooCommerce, and Renier Kriel, founder of The Open Letter and former developer. The conversation was sharp, practical, and deeply relevant to what we're seeing every day at MO Agency: the cost of building has collapsed, the barrier to entry has evaporated, and

Introduction I created this page for HubSpot customers looking for help and information on choosing a HubSpot agency in the UK. I run one of them; we've specialised in the HubSpot platform for over fifteen years, so I have a few good ideas about what makes a HubSpot agency tick and how to choose one that is best suited to you. About MO Agency MO Agency is a HubSpot Elite Solutions Partner founded in 2011. We have over 35 full-time staff across offices in London, Johannesburg, and Cape Town — a full-stack team of strategists, designers, developers, and data analysts

HubSpot CRM is a free, cloud-based CRM platform that unifies your sales, marketing, and customer service tools in one place. It’s used by over 228,000 businesses worldwide—from startups to enterprises—and scales with you as you grow. Start free, upgrade when you need to. In today's fast-paced business environment, the integration of effective Customer Relationship Management (CRM) systems is pivotal for sustained success. As the owner of MO Agency, an award-winning HubSpot agency with over seven years of experience implementing HubSpot, I can attest to the transformative

At some point in the last year, SEO quietly split into two conversations. One group is still arguing about rankings, backlinks, and domain authority. The other group is asking a different question entirely: “Why does this article keep getting cited by ChatGPT?” That second question is where things start to get interesting. Because what we’re seeing now isn’t the death of SEO — it’s a shift in what matters most. First, let’s clear up the terminology mess Depending on who you ask, this new thing is

Once you accept that discovery is happening inside AI tools – AI is changing search from clicks to answers – an uncomfortable question follows pretty quickly: How do you even know if your brand is showing up there? With Google, we had dashboards. Rankings. Impressions. Clicks. Search Console. Ahrefs. SEMrush. With AI? It mostly feels like shouting into a

Every time there’s a big shift in digital marketing, someone declares something “dead”. SEO is dead. Email is dead. Websites are dead. Now apparently, inbound is dead too. It isn’t. But if you’re still thinking about inbound the way we did five or ten years ago, then yes — that version of the funnel is broken. Not subtly. Structurally. The inbound funnel we all grew up with For a long time, inbound worked beautifully because the system was stable. The model looked something like this:

If you’ve noticed your organic traffic dipping over the last few months, you’re not imagining it. And no, it’s not because your SEO team suddenly forgot how to do SEO. Something bigger is happening: search is shifting from clicks to answers. People are getting what they need inside ChatGPT, Gemini, Perplexity (and whatever else pops up next), without ever visiting your website. That sounds dramatic, but it’s already playing out in real data - including ours. There is, however, a silver lining to the drop.

In a world that demands instant results, sending manual emails, juggling a high volume of contacts, and perfecting send times can be overwhelming. If you feel like this, you are not alone. These are common, and time consuming issues that cause lost opportunities and disengaged customers. Fortunately, HubSpot's email automation helps take the guesswork out of strategic, timely and personalised communication and enables you to send automated emails that will improve your customer’s experience while scaling results. HubSpot automated emails are built into their Marketing Hub and

In my experience as a HubSpot Strategist, having onboarded many businesses to the Marketing Hub, I’ve found that many marketing teams are tied down with manual, repetitive tasks. Rather than strategically scaling their marketing efforts, they are wasting valuable hours on routine tasks such as sending individual emails and updating lead records manually. They end up chasing leads with minimal results. Marketing automation is the key to overcoming these barriers as it empowers businesses to drive personalised engagement at scale. So the marketing team spends less time on mundane tasks and