We are at a stage where most people jump on to the LinkedIn bandwagon just to ignore the platform. Yes, they will log in every now and then to approve their contact requests, but that is about it.
To have a real presence on LinkedIn, you have to spend time on the platform on a regular basis. To create a LinkedIn profile and to then just leave it without doing anything on there is just as good as creating a Twitter profile and spending no time tweeting – absolutely nothing will happen.
It might take you awhile to get into the swing of things, but having a complete LinkedIn profile and an active presence on the platform can benefit you greatly. Spend time on LinkedIn, test things out and start building your personal professional brand!
Need to know more about Social Media Management and how it can help your business? Contact Markets Online today!
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