The Hidden Cost: Page Speed and your Google Ranking
But reduced revenues aren’t the only price you pay for slow website speed. Slower pages are penalised against faster sites as part of the Google’s PageRank algorithm. So not only are long load times letting prospects slip through your fingers, they also make it harder for your target audience to find you in the first place. So make sure your investments in SEO and marketing aren’t wasted on pages no one sees. A whopping 1 in 6 mobile visitors will abandon a page that takes longer than five seconds to load. And please don’t forget about responsive design. The price of making your website responsive is nothing compared to the price you could pay in lost revenue. More and more people are using their mobile devices to browse the web for the services they require.
Website loading times directly affect whether visitors remain on your site and how Google ranks pages. The rate at which people abandon your site after visiting in turn affects your conversion rate and ultimately your profits. Even in this age of increased connection speed, you need to keep your site’s performance firmly under control.