CRM, HubSpot, Digital Marketing & Transformation

At some point in the last year, SEO quietly split into two conversations. One group is still arguing about rankings, backlinks, and domain authority. The other group is asking a different question entirely: “Why does this article keep getting cited by ChatGPT?” That second question is where things start to get interesting. Because what we’re seeing now isn’t the death of SEO — it’s a shift in what matters most. First, let’s clear up the terminology mess Depending on who you ask, this new thing is

Once you accept that discovery is happening inside AI tools, an uncomfortable question follows pretty quickly: How do you even know if your brand is showing up there? With Google, we had dashboards. Rankings. Impressions. Clicks. Search Console. Ahrefs. SEMrush. With AI? It mostly feels like shouting into a fog and hoping for the best. But measurement is starting to catch up — just not in the way we’re

Every time there’s a big shift in digital marketing, someone declares something “dead”. SEO is dead. Email is dead. Websites are dead. Now apparently, inbound is dead too. It isn’t. But if you’re still thinking about inbound the way we did five or ten years ago, then yes — that version of the funnel is broken. Not subtly. Structurally. The inbound funnel we all grew up with For a long time, inbound worked beautifully because the system was stable. The model looked something like

If you’ve noticed your organic traffic dipping over the last few months, you’re not imagining it. And no, it’s not because your SEO team suddenly forgot how to do SEO. Something bigger is happening: search is shifting from clicks to answers. People are getting what they need inside ChatGPT, Gemini, Perplexity (and whatever else pops up next), without ever visiting your website. That sounds dramatic, but it’s already playing out in real data - including ours. There is, however, a

In a world that demands instant results, sending manual emails, juggling a high volume of contacts, and perfecting send times can be overwhelming. If you feel like this, you are not alone. These are common, and time consuming issues that cause lost opportunities and disengaged customers. Fortunately, HubSpot's email automation helps take the guesswork out of strategic, timely and personalised communication and enables you to send automated emails that will improve your customer’s experience while scaling results. HubSpot automated emails are built into their Marketing Hub and

In my experience as a HubSpot Strategist, having onboarded many businesses to the Marketing Hub, I’ve found that many marketing teams are tied down with manual, repetitive tasks. Rather than strategically scaling their marketing efforts, they are wasting valuable hours on routine tasks such as sending individual emails and updating lead records manually. They end up chasing leads with minimal results. Marketing automation is the key to overcoming these barriers as it empowers businesses to drive personalised engagement at scale. So the marketing team spends less time on mundane tasks and

Digital marketing is a fast-moving discipline that can make or break your business in South Africa. Those that embrace it will thrive; those that don't will struggle. Now including the impact of AI, this guide breaks down digital marketing into six components and highlights what you need to know to successfully market a business online.

Can there be a single source of truth for customer data? Is it even conceivable? Customer data platforms (CDPs) certainly promise this, and I believe it is possible. Indeed, the technology exists, and it has become competent and affordable for businesses managing large datasets. Introduction I'm the CEO of MO Agency. We use a customer data platform called Segment at MO, but there are some other excellent CDPs available. To write this blog, I broadened my horizons by reading extensively about how Salesforce and Oracle describe and comprehend customer data platforms. As a

Stop Flying Blind: Why a CRM System Is Your Secret to Growth Most South African businesses reach a point where they’re flying blind with customer data and even sales team activities. Leads fall through the cracks. Sales teams work off outdated spreadsheets. Sales meetings are just fluff. Marketing has no idea which campaigns are actually driving growth. And customer service? Well… customers feel like they’re starting from scratch every time they speak to someone new. If that sounds like you, it’s not because you’re doing something “wrong”, it’s because you’ve outgrown your current