The state of marketing in Africa: interview with an expert

With investment comes business growth, and with business growth, the need for strategic marketing and sales becomes paramount. However, doing business in developing nations is very different. Companies are challenged by low adoption rates and, sometimes, inadequate infrastructure.

With his experience as the head of the MEA region, Prateek offers his insight into unique challenges in the African Market, and answers questions about the state of sales and marketing in Africa, such as:

1. Why is the adoption rate lower in African markets?
2. Are there unique challenges faced in the African market?
3. What is the perception of Africa being "2 years behind" in innovation?

Watch the full video below, or click here if you're having trouble playing it.