
HubSpot
The state of marketing in Africa: interview with an expert
Lucille Moreton | April 3 2019
With investment comes business growth, and with business growth, the need for strategic marketing and sales becomes paramount. However, doing business in developing nations is very different. Companies are challenged by low adoption rates and, sometimes, inadequate infrastructure.
With his experience as the head of the MEA region, Prateek offers his insight into unique challenges in the African Market, and answers questions about the state of sales and marketing in Africa, such as:
- Why is the adoption rate lower in African markets?
- Are there unique challenges faced in the African market?
- What is the perception of Africa being "2 years behind" in innovation?
Watch the full video below, or click here if you're having trouble playing it.
Recent posts like this
CRM
CRM South Africa: What CRM Should You Choose in South Africa?
CRM or Customer Relationship Management is more than software. CRM is a strategy for managing the interactions your organisation has with customers and potential customers. Why write this CRM guide? ...
The Impact of CRM Systems on Digital Marketing
Introduction CRM systems are changing the digital marketing landscape. More and more businesses are adopting CRM software to manage their customer relationships, which significantly impacts how ...
Digital Marketing
5 SEO Tips: How to Get Started with SEO [2022]
It’s becoming far more difficult to rank organically on Google search results as more and more people are competing for the top spot. But that doesn't mean you can't start to rank for some choice ...