Expert insights
Our blog
Here you can find resources on Digital Marketing, HubSpot Inbound Marketing, Web Development & Brand Strategy.

HubSpot
The state of marketing in Africa: interview with an expert
With investment comes business growth, and with business growth, the need for strategic marketing and sales becomes paramount. However, doing business in developing nations is very different. Companies are challenged by low adoption rates and, sometimes, inadequate infrastructure.
With his experience as the head of the MEA region, Prateek offers his insight into unique challenges in the African Market, and answers questions about the state of sales and marketing in Africa, such as:
- Why is the adoption rate lower in African markets?
- Are there unique challenges faced in the African market?
- What is the perception of Africa being "2 years behind" in innovation?
Watch the full video below, or click here if you're having trouble playing it.
More blog posts
Digital Strategy
What are the Benefits of Account Based Marketing in South Africa?
Sales Enablement
5 Ways to Start Using HubSpot Lead Scoring
Inbound Marketing
How does Inbound Marketing Work?

Inbound Marketing
Get more out of your digital marketing
Fill in the form and learn why Inbound is the only way to get high-quality leads.