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HubSpot Partner Onboarding vs. HubSpot-led Onboarding

In this article, I share my experiences and professional advice on choosing between HubSpot partner onboarding and HubSpot-led onboarding. This decision can significantly impact your ROI on HubSpot software and the time investment required

Written by
Luke Marthinusen


Do You Really Need a HubSpot Implementation Partner?

In the fast-moving world of HubSpot, digital marketing, sales, customer support, and CRM, the decision to partner with a HubSpot implementation partner can be pivotal. As the CEO of a seasoned HubSpot Solutions Partner, leading a team of 35 full-time HubSpot professionals, I have

Written by
Luke Marthinusen


Objectives-based Onboarding for HubSpot: What, Why, and How?

Intro Onboarding, the process by which new users become acquainted with a product or service, has undergone significant change. Traditionally, regardless of individual user needs or objectives, it involved a standard set of introductory steps. However, as the digital landscape has evolved, so

Written by
Luke Marthinusen


Unlocking Business Growth with a HubSpot Integration Partner

What is a HubSpot Integration Partner? HubSpot Integration Partners are specialised agencies or consultants that focus on integrating HubSpot with other software systems. Their expertise lies in creating seamless

Written by
Luke Marthinusen

Digital Marketing

The CDP: How to Know Your Customer with a Single Source of Truth

Can there be a single source of truth for customer data? Is it even conceivable? Customer data platforms (CDPs) certainly promise this, and I believe it is possible. Indeed, the technology exists, and it has become competent and affordable for businesses managing large data sets.

Written by
Luke Marthinusen


How to Become a HubSpot Partner

As the CEO of a seasoned HubSpot Solution Partner, with a team of 35 full-time staff, I've journeyed through the evolving landscape of digital marketing and CRM implementation for years. This experience has honed my skills and deepened my understanding of what it takes to be a

Written by
Luke Marthinusen

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