Digital marketing, CRM, digital transformation & HubSpot

As marketers, we are constantly adapting to rapidly changing customer needs. This guide sets out to help you grow your marketing strategy with automation by highlighting the benefits, comparing the marketing software and tools available and providing examples and some quick-start steps to get your campaigns up and

Written by
Luke Marthinusen

The most critical priority for sales professionals is hitting those sales targets. No one will dispute this. However, the remote working revolution has changed the way that sales work. HubSpot, one of the world’s leading Sales CRM vendors, asked a

Written by
Luke Marthinusen

Moving your website to a different content management system is quite an investment, especially if your website forms the backbone of your business. Should you be switching to HubSpot CMS? Here are the pros and cons of HubSpot CMS: Pros:

Written by
Luke Marthinusen

When it comes to both B2B and B2C marketing, one thing is certain - the customer experience lies right at the heart of it. With customer acquisition costing between 5 and

Written by
Luke Marthinusen

Workflows are one of the most powerful HubSpot features that you can take advantage of. Here are the top 20 HubSpot workflows you need to use. Introduction In today's fast-paced business world, every second counts. That's why

Written by
Luke Marthinusen

Solar energy is a fast-growing sector in South Africa. Due to chronic supply issues, South Africans are quickly diversifying from the national power grid supplied by Eskom. Although this blog is directed at SA's growing

Written by
Luke Marthinusen