CRM, HubSpot, Digital Marketing & Transformation

Stop Flying Blind: Why a CRM System Is Your Secret to Growth Most South African businesses reach a point where they’re flying blind with customer data and even sales team activities. Leads fall through the cracks. Sales teams work off outdated spreadsheets. Sales meetings are just fluff. Marketing has no idea which campaigns are actually driving growth. And customer service? Well… customers feel like they’re starting from scratch every time they speak to someone new. If that sounds like you, it’s not because you’re doing something “wrong”, it’s because you’ve outgrown your current

Last year, HubSpot launched its updated website CMS - Content Hub. HubSpot Content Hub is an end-to-end solution for creating, managing, and optimising all your digital content. What’s more, it brings plenty of powerful AI capabilities to the table, which will surely impress whether you’re an old or new customer.

At MO Agency, we’ve tested and used more cloud-based telephony systems than I care to remember. But when it comes to simplicity, speed of deployment, and AI-powered features that actually move the needle for sales and service teams, Dialpad is in a league of its own. What is Dialpad? Dialpad is a cloud-based AI telephony solution that delivers everything you need from a modern phone system, without the

Introduction HubSpot introduced a seat-based pricing structure across its product range in mid March 2024. One year later the model is fully rolled out and the numbers have moved a little, so this refresh captures the 2025 reality. About me I’m Luke Marthinusen, I founded and own MO Agency. We’re the top Elite HubSpot partner in Africa and the Middle East. We’ve guided hundreds of companies through HubSpot licensing decisions and migrations. I hope this update saves

Every business wants more leads. More pipeline. More sales. So it’s no surprise that when people talk about “marketing that works,” they’re usually focused on what drives immediate results. But after more than a decade in this industry—and some hard-earned lessons from building my own business—I can tell you this with confidence: The marketing that truly drives revenue over the long term doesn’t come from chasing quick wins. It comes from mastering two distinct strategies, and knowing how to make them work together. 1.

Twilio is a cloud communications platform-as-a-service company based in San Francisco, California. As of early 2025, Twilio has a market cap of $14 billion. Twilio's products are used by major companies such as Uber, Airbnb, Netflix, Intuit and HubSpot for communications across voice, messaging, email, and video. What is Twilio? Twilio offers developers and

Back in 2021, I wrote a blog about the emerging B2B marketing trends we were seeing at the time — a period defined by rapid digital transformation and pandemic-driven shifts to get everything online fast. In that piece (read it here), we focused on automation, content marketing, virtual events, and the growing importance of CRM systems. It was all about adapting quickly and making

In the ever-evolving landscape of business technology, selecting the right Customer Relationship Management (CRM) system is more crucial than ever. Whether you're a startup aiming for rapid growth or a multinational business - managing vast customer bases, the CRM you choose in 2025 can significantly impact your success. Welcome to our comprehensive guide on "What CRM Should You Choose in 2025?" Watch the video:

In this video, I outline how to select a digital marketing agency in 2025. Covering nine essential steps including: Step 1: Start with Your Business Goals Step 2: Look at Their Expertise and Experience Step 3: Review Their Portfolio and Case Studies Step 4: Understand Their Process Step 5: Evaluate the Team Step 6: Check Out Reviews and What Others Are Saying