Our thinking about HubSpot, AI, & removing silo'ed data

Google may have over 200 search metrics and also constantly update algorithms, but the truth of the matter is that SEO does not need to be complex. By understanding the key basics of SEO, even little effort can help increase both the quality and quantity of website traffic, as well as exposure to your brand.

So, what exactly are the advantages of integrating HubSpot with your email marketing efforts? Let us show you below! 1. Design and create branded emails without designers by using HubSpot With HubSpot, you can rapidly put together email marketing campaigns and content that looks both professional, on-brand and is responsive across mobile and desktop devices. The entire campaign can be designed by you and you alone, without the need for a graphic designer or IT expert to be on-hand. The HubSpot platform makes email marketing

UX takes everything complex about web-based platforms and web applications and makes them much easier to use. While the term may be quite new to you, the idea of user-friendly design is nothing utterly groundbreaking. Good design has been important not only in the online digital world but also in the design of products, buildings and other aspects of our daily lives. Making an experience user-friendly is the key to good design! Why should you be concerned with UX (user

One of the greatest benefits of Digital Marketing in the modern day is the fact that you can track just about any aspect of your website imaginable; thanks to web analytics tools such as Google Analytics It is this data which gives you the power to maximise all your website efforts and improve overall User Experience and User Interface - ultimately leading to more campaign and website goals being reached. Web Analytics is the measurement, collection, analysis, and reporting of Internet data for the

1. Lack of audience research on your social media channels How are you creating your social media content? Are you using assumptions of what you think your social media audience wants? In all honesty, this approach is problematic. You need to conduct some extensive research of how your competitors are utilising their social media channels. You need to know your audience (your target market) inside and out! Research away. You should be able to answer the following questions to make your social media content marketing effective: What are your audience’s

What is digital marketing? Digital marketing encompasses the promotion of either products or brands via forms of digital media (including websites, apps and social media channels) platforms. It is predicted that in the near future digital marketing will replace traditional marketing approaches altogether. Why your business needs digital marketing It is important to establish an online presence to reach your target audience where they are most active. With online platforms, you are able to have real-time engagement with consumers and build stronger brand

With the current business landscape becoming more and more competitive, the importance of digital media cannot be stressed enough. But utilising content strategically on your website, blog and social media pages can be quite tricky without direction. Consider going the inbound marketing route Inbound marketing is all the buzz at the moment, but few practice it effectively. If you didn’t already know the inbound marketing methodology can be pure magic when used correctly. One of our earlier blog posts explores the power of inbound

Simply put, the biggest reasons your website isn’t performing could be because of a lack of mobile responsiveness, contact forms, unclear website navigation and no search engine optimisation. Do you understand who your target audience is? Why do people visit your website? Is the design of your website appealing? With that in mind, let’s take a look at 6 questions you should be asking if your website is of the ‘sucky’ variety. Who is your website for? If you are designing your website for your own personal enjoyment, then

A specialised digital marketing agency can help you bridge the gap. You likely don’t have the time and expertise to have an inbound website designed and developed. This is where a digital marketing agency comes into the equation. Digital marketing and advertising agencies understand your pain points all too well. Some of these include: General unhappiness with the online design of your brand or