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Digital Marketing

What is on-page Search Engine Optimisation? Pt. 2

What is on-page SEO? The technical definition, courtesy of MOZ, for on-page SEO is: “The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers

Written by
Adam Meikle

Digital Marketing

6 ways to know when it is time to switch digital marketing agencies

We understand that breaking up with a marketing agency is a difficult task. Like any relationship, even a professional one, when working with an agency, things can become rather uncomfortable and your company can be put in a compromising

Written by
Adam Meikle

Digital Marketing

Creating a social media strategy: your start-up's secret weapon

Owing to their word-of-mouth nature, social media platforms like Facebook are informing consumer decisions and this affects not only large companies but also small businesses and start-ups.

Written by
Adam Meikle

Digital Marketing

Implementing Website Analytics: 5 Benefits for Your Start-Up

Implementing website analytics is vital in promoting business growth in the online space.

Written by
Adam Meikle

Digital Marketing

Digital Marketing Trends: The rise of Marketing Automation

67% of B2B marketers have seen at least a 10% increase in sales opportunities through lead nurturing via Marketing Automation. Then consider that nearly 70% of businesses are using a Marketing Automation platform

Written by
Adam Meikle

5 Easy Ways to Manage Your Marketing Budget

You have to know what you want to achieve before you set and manage your marketing budget. You do this by setting KPIs (key performance indicators), which you will use to measure your success in reaching your goals (i.e. what you want to achieve) in

Written by
Adam Meikle

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