Our thinking about HubSpot, AI, & removing silo'ed data

1. Get certified with a HubSpot Inbound Certification Getting a HubSpot certification is highly recommended. HubSpot’s Inbound Certification is especially relevant if you want to put the inbound marketing strategy into practice, and want to implement marketing automation and customer relationship management software within your business. It’s also free. Beyond the Inbound Certification, HubSpot offers a whole Academy to their customers to make them inbound marketing

Digital marketing tips for your business in 2018 1. Personalise your content via effective content marketing Content is king and creating personalised content for your target audience sets you apart from the competition. Your content needs to connect with your customers and address where they’re in the buyer’s journey.

How to promote your business on LinkedIn 1. Create a LinkedIn profile and company page If you haven’t already, you’ll need to create a LinkedIn login, register as a member and set-up your personal profile. When creating your profile, in your description write how your business/company can help LinkedIn members and how you can assist them. You want your profile to attract people and encourage them to talk to you. After setting up your profile, create a

Facebook is an essential tool for marketing your business. Even if you are not directly engaging on the platform. Not having a Facebook page can negatively impact your business presence. 1. Create a business page The first step is to create a business page. There’s no need to use your personal profile here. You want to use a business page to market your brand’s presence on Facebook. To set up your business page just visit the link above and follow the instructions. 2. Claim your page’s unique URL To stand out from

Utilising Twitter for your business 1. Choose a username that speaks to your business’s brand Make sure that it’s both unique and speaks to your branding and messaging. Make it easy to remember so users can easily mention you in tweets and help you to generate more engagement with your content. 2. Structure your Twitter profile effectively Use a custom profile background that provides more information about your business and catches the eye. In your profile, your Twitter bio needs to keep your business description brief and include relevant keywords that

What is technical SEO? Technical SEO focuses on how well a search engine is able to crawl and index your website’s content. For technical SEO to work properly, you need to make sure that you have followed through with the recommendations we outlined in our basic, on-page and off-page SEO blog posts. The truth of the matter is that technical SEO relates to all forms of search engine optimisation activities you perform on and off your website in some capacity.

Off-page SEO, according to Neil Patel, refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. These actions impact your search engine rankings within SERPS (search engine results pages), and are done with the intention of improving the page authority, relevance, and ranking of a website on

What is on-page SEO? The technical definition, courtesy of MOZ, for on-page SEO is: “The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.” In the simplest terms, on-page SEO is search engine optimisation that is conducted within website pages where the actual

We understand that breaking up with a marketing agency is a difficult task. Like any relationship, even a professional one, when working with an agency, things can become rather uncomfortable and your company can be put in a compromising position. There are many reasons that the relationship with your current agency can deteriorate. Many times, your agency is not delivering on agreed key performance indicators (KPIs), they have not been responsive enough when dealing with your queries or have just been difficult to work with in