Digital marketing, CRM, digital transformation & HubSpot

Paid ads are one of the most important channels in your digital arsenal. But they're often overused because the results are immediate. We'll also highlight the tell-tale signs to look out for when you are overdoing paid ads, and when you should be looking to other channels.

Written by
Luke Marthinusen

Before any marketing and sales activities begin, it is essential to understand the difference between Leads and Qualified Leads. It's straightforward to do and enables us to prioritise future marketing and sales activities.& What is a

Written by
Luke Marthinusen

If you’ve ever signed a legal contract, you might have noticed they often start by clearly defining the most critical terms. The POPI Act is no different. Below I've pulled out the key definitions you need

Written by
Luke Marthinusen

Pardot is a B2B marketing automation solution built on the Salesforce CRM platform. It allows businesses to create and manage marketing campaigns, track website visitor behaviour, and nurture leads through the sales funnel.

Written by
Luke Marthinusen

HubSpot CRM is free! Seem too good to be true? Why is HubSpot CRM free when all the other customer relationship (CRM) tools are rather expensive, and certainly not free? Think Salesforce CRM, Microsoft Dynamics CRM, and even Pipedrive.

Written by
Luke Marthinusen

We provide our personal information to organisations on a daily basis to enable them to provide us with the services we purchase. The Protection of Personal Information Act legally requires them to be a responsible party, and keep our personal data safe.

Written by
Luke Marthinusen