Brand Strategy: Using Good Design to Grow Your Business

Brand Strategy

Using Good Design to Grow Your Business

By Abram June 9, 2014 • 1 minutes to read

Big corporates like Microsoft and Apple are making design impossible for start-ups to ignore. Even with their massive market share, these organisations place huge focus on design. In fact they’ve even created leagues of followers and admirers in the design world; defining and leading the charge with new design styles. So why should a smaller business and specifically a start-up focus any less on design? Start-ups need to have design at the core of their businesses in order to standout. But what is ‘design’? Is it a logo? A sexy Wordpress theme? An innovative user interface? It’s so much more than that. It’s a state of mind. It’s an approach to a problem. It’s how you’re going to make your competitors feel the heat. So you’re a business owner in this congested, fast paced and potentially technologically advanced market and all that you seek is to make your mark on the wall of fame and avoid the walk of shame, well the only way to stand tall and strong is to invest in your brand. Investing in your brand means investing in good design and investing in good design means your brand will be properly designed and structured to max out the benefit to the growth of your company.

So what is “good design”?

This definition is not so simple. The best designs are notorious for seeming not designed at all. Let’s break things down a bit. If you know what to look for, it’s easier to identify good design when you see it; or perhaps when you can’t see it at all. In order for a start-up to climb the ladder of success, one needs to understand what “good design” entails and what it means for a business… Let’s break it down shall we? Good design: Makes a company appear innovative; Makes a product or service stand out; Makes a product or service recognisable; Makes a product or service understandable; Drives sales. Isn’t this what we all strive for in our businesses? An innovative design makes a product or service recognisable and makes a product understandable, with intense recognition of these elements all of your brand problems will be solved. “Good design” will help increase your sales and expand your horizon, invest your time and money in good design. Come talk to us at Markets Online, we’d relish the opportunity to plug good [actually great] design into your business model.

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