CRM, HubSpot, Digital Marketing & Transformation

In the post I compare HubSpot's Breeze AI to similar AI solutions from CRM companies like Salesforce, Microsoft Dynamics, Adobe Marketo, and Zoho. I’ll present the AI tools offered by each company, highlighting the capabilities of Breeze AI for marketing, sales, and service teams. I’ll also cover the cost-effectiveness of using Breeze AI compared to the other solutions, which often require additional add-ons or costly integration.

As a social media manager, it can be both challenging and time-consuming to manage multiple platforms, track engagement, and optimise content for various clients all at once. That is why the need for social media management software and tools is on the rise to help social media managers simplify and streamline their processes, so that they can outperform while staying on top of their lengthy to-do lists. One of the most used social media management tools is HubSpot. HubSpot is a customer relationship management (CRM) software that offers a suite of marketing, sales, and customer

Software platforms are all integrating AI to some extent. As with most things, some are doing it better than others. HubSpot Breeze AI is without a doubt the most comprehensive AI implementation into a CRM system to date.

As Salespeople, we collect data about and from our customers and prospects daily. Increased legislation and regulations and the evolution of sales have led to changes in how this data is stored, collected and used in the sales process. We're HubSpot fans, so we'll refer to HubSpot below, but any good CRM will handle the process well.

If you're considering migration from any other CRM into HubSpot or simply starting on a journey with HubSpot's mighty CRM, this guide is a great start to understand the foundational terminology and tools that make up this system. HubSpot is user-friendly, but learning its architecture can make all the difference in how you apply its full capacity. Think of HubSpot as a house, with all the different types of objects in the home being separate rooms. Each one of these properties with the objects reflects the bricks in each room of the house, and

In today's competitive business environment, customer relationship management or CRM systems, are essential tools for businesses of all sizes. A well-chosen CRM system can help streamline customer interactions, improve sales pipelines, and enhance customer service. With so many options on the market, choosing the right CRM for

As a digital strategist, I'm always on the lookout for tools that can streamline my workflow and enhance the quality of my content. HubSpot's AI Assistants has been a life changer in this regard, offering a suite of tools designed to simplify my day-to-day content creation and optimisation. In this blog, I'll provide an overview of HubSpot's AI Assistants, showcasing how it enables you to create or refine your content in order to stay competitive and maximise results. Key points before using AI tools While it is seamless to create

Getting buy-in from the sales team on your shiny new CRM system can be tough, but it’s a critical step to enable your new CRM to impact your organisation in the right way, In this blog, I’ll share my personal lessons learnt from implementing CRM systems at all manner of organisations over the last few years. I'll present these lessons in six stages we go through with all CRM implementations. Considering these stages should help you manage the change and drive user adoption in your sales team. I’ll also outline where you

In the ever-evolving world of digital marketing in South Africa, businesses face a unique set of challenges that require innovative solutions. From navigating economic constraints to managing data across multiple platforms, digital marketing professionals in South Africa must be agile and forward-thinking to stay ahead of the curve. But with challenges come opportunities. In this blog, we delve into the top challenges identified by a team of digital marketing professionals and explore the