CRM, HubSpot, Digital Marketing & Transformation

Below is the recording of our recent webinar on Content Hub. Rather than just detail the features of HubSpot content Hub we took a unique direction in this webinar by covering how HubSpot is using AI to scale content and reach. HubSpot has integrated AI content creation and AI content repurposing directly into their website Content Management System - HubSpot Content Hub and marketing suite - HubSpot Marketing Hub. In the below webinar recording, we'll show you how you can create,

In the fast-paced manufacturing world, companies constantly seek ways to improve efficiency, streamline operations, and drive growth. However, these drivers are often applied only to the manufacturing process and not to sales and customer experience. Businesses in the manufacturing sector are characterised by their need to track materials through a series of processes - with an emphasis on location, status, and quality.

These days, the major influencing factors required to close a deal have more to do with the buyer than with a salesperson's ability. With information at their fingertips, buyers are more informed than ever. Buyers can research your company, products, and even your salespeople before deciding. They can compare your offerings against all your competitors, are well-informed on what will work for them, and won’t be sold over a cold call or a pushy sales call. So, how do you work with this new dynamic to close more?

Choosing a HubSpot partner is one of the most significant things you will do in your HubSpot journey, other than selecting HubSpot itself. Doing this early in your journey can save you considerable time and money. Who represents HubSpot in South Africa? HubSpot is a leading CRM, marketing, sales, and customer service software provider. The African region is managed out of HubSpot's European office in Dublin. There are no HubSpot employees or offices in South Africa. HubSpot uses a network of highly trained and certified service providers to sell, install, and manage HubSpot

In the digital age where a consistent, integrated brand identity and intuitive user experience are paramount, the subtle art of typography emerges as a key component in crafting a brand’s narrative. While often perceived as the mere selection of fonts, typography fulfills a variety of important functions within the context of digital branding. The process of developing a brand’s typography is therefore important, as it not only affects the visual appeal, but also the target audience’s interaction with the brand. This article provides a four-part overview

Understanding the core differences between font types is essential for any brand aiming to build a recognisable identity and establish a strong, integrated digital presence. Furthermore, as fonts are a pivotal functional component of a brand’s visual identity, and have the power to evoke emotions and communicate values, their selection becomes a crucial aspect of brand strategy. Fortunately, it’s not necessary to understand the individual differences between the thousands of fonts in existence. Rather, a general

In this article, I explore the crucial balance between effective digital marketing and ethical data practices, focusing on compliance in personal data usage, especially list-based remarketing. I'll discuss the importance of clear privacy policies, transparent cookie consent, and ethical data handling on ad platforms like Meta and Google Ads, which use hashing to protect user privacy. Additionally, we address the challenges of managing data privacy in a fragmented digital

In addition to fulfilling an important functional role in digital branding, typography is used to convey a brand’s personality and effectively evoke emotional responses from the target audience. Through its inherent ability to express tone, character, and style, typography can influence how viewers perceive and interact with text, and by extension, the message or brand it represents. This article will therefore explore the different typographical components that can psychologically influence a brand’s target audience. Key Takeaways

Typography is often perceived as encompassing only the selection of fonts. However, in the modern digital landscape, typography is an essential component of digital branding and user experience. It transcends visual aesthetics and plays a crucial role in communicating a brand’s message and essence effectively to its target audience. Furthermore, a well-executed typography can influence customer perceptions and decision-making, making it a powerful element in marketing and communication strategies. This article delves into the multifaceted role of