CRM, HubSpot, Digital Marketing & Transformation

In this article, I share my experiences and professional advice on choosing between HubSpot partner onboarding and HubSpot-led onboarding. This decision can significantly impact your ROI on HubSpot software and the time investment required from your team. Understanding the Two Paths HubSpot Partner Onboarding This HubSpot onboarding process involves

In the fast-moving world of HubSpot, digital marketing, sales, customer support, and CRM, the decision to partner with a HubSpot implementation partner can be pivotal. As the CEO of a seasoned HubSpot Solutions Partner, leading a team of 35 full-time HubSpot professionals, I have navigated this evolving landscape for many years. In this article, I share my personal experiences and professional advice on whether you need a HubSpot solutions partner. Your choice can significantly impact your ROI on the HubSpot

Intro Onboarding, the process by which new users become acquainted with a product or service, has undergone significant change. Traditionally, regardless of individual user needs or objectives, it involved a standard set of introductory steps. However, as the digital landscape has evolved, so have customers' expectations and needs, prompting a shift towards a more personalised approach. Enter Objectives-based Onboarding: a strategy that aligns the onboarding experience with specific customer objectives, ensuring each interaction is tailored to their needs. This

Writing a good creative brief is a challenging task, but it is extremely important to get it right. You’re essentially creating the blueprint that details the objectives, strategy, and scope that will guide the creative team to successfully execute the creative project. Creative briefs need to be concise, yet comprehensive enough to contain all the important project information. It should answer all of the creative team’s key questions and serve as a beacon that lights the path to accurate and

What is a HubSpot Integration Partner? HubSpot Integration Partners are specialised agencies or consultants that focus on integrating HubSpot with other software systems. Their expertise lies in creating seamless connections between HubSpot and various external platforms, ensuring that all systems work together harmoniously. We often talk about a single source of truth in business. A good integration team

Can there be a single source of truth for customer data? Is it even conceivable? Customer data platforms (CDPs) certainly promise this, and I believe it is possible. Indeed, the technology exists, and it has become competent and affordable for businesses managing large data sets. Introduction I'm the CEO of MO Agency. We use a customer data platform called Segment at MO, but there are some other excellent CDPs available. To write this blog, I broadened my horizons by reading extensively about how Salesforce and Oracle describe and comprehend customer data platforms. As a

As the CEO of a seasoned HubSpot Solution Partner, with a team of 35 full-time staff, I've journeyed through the evolving landscape of digital marketing and CRM implementation for years. This experience has honed my skills and deepened my understanding of what it takes to be a successful HubSpot partner. In this article, I'll share my insights and professional advice on navigating and thriving in the HubSpot partner ecosystem. Understanding the

Digital marketing agencies need to have expertise in several different areas. Explore the key roles and responsibilities within a successful modern agency. Marketing agencies are the driving force behind successful marketing campaigns, employing professionals with distinct roles and responsibilities. Understanding the various jobs within a marketing agency is essential for both industry newcomers and businesses aiming to optimise their marketing efforts. Here are the different marketing jobs we will cover: Business Development

The strategic design of a B2B website’s structure, content and user experience (UX) is essential for creating a positive and engaging experience for a business’ target audience. It directly impacts user satisfaction, conversions, brand perception, and search engine rankings, making it a critical aspect of a successful website and overall digital stratcruciaegy. Conversely, a bad user experience not only damages a business’ brand, but results in a poor conversion ratio, lost opportunities and revenue, and decreased