CRM, HubSpot, Digital Marketing & Transformation

We provide our personal information to organisations on a daily basis to enable them to provide us with the services we purchase. The Protection of Personal Information Act legally requires them to be a responsible party, and keep our personal data safe. Contents: What is the POPI Act? Why is the POPI Act important? Why did I write this article?

It’s becoming far more difficult to rank organically on Google search results as more and more people are competing for the top spot. SEO stands for Search Engine Optimisation, and it's the ticket to ranking on Google. Thousands of websites are fighting to make it to Google's top rank. But that doesn't mean you can't start to rank highly for some choice keywords. Search Engine

There are hundreds of digital marketing agencies in the United Kingdom. Choosing one of them to trust with your business’s future is a tricky job. You want to be sure that you’re in good hands with an agency that can deliver results. But, with so many different digital marketing agencies to choose from - each with different combinations of digital marketing services - how do you sift through each website to finally land on one that you can actually trust? Most digital agency sales pitches promise: 'To leapfrog

HubSpot CMS Hub is an 'add-on' to the ever popular HubSpot Marketing Hub. This has allowed HubSpot marketers to manage almost all of our digital elements from a single login. While HubSpot CMS has existed for quite some time now, it’s always lived in the shadow of Marketing Hub. But your website is too important to be considered an afterthought. As we all work to move our businesses online, HubSpot wants to make sure they have a

For as long as search engines have been around, digital marketing commentators have been predicting the death of SEO, and in turn the SEO agency. Is this gloomy destination a foregone conclusion? Are they right? What does this mean for your website? Keep reading to find out why SEO is one of the best investments you can make into your business. SEO is not a simple book of tricks that you can learn once and apply all the time. It's something that you need to stay up to date with — something that is constantly evolving and progressing. If you fall behind, you will have a ton of

HubSpot helps you manage your contacts and their lifecycle stages as they move through the buyer's journey. Let’s discuss what a HubSpot lifecycle stage is and how you can use them to personalise and enhance your marketing and sales efforts. What is a HubSpot lifecycle stage? A HubSpot lifecycle stage is a CRM property that helps you organise and segment your contacts based on where they are in your sales and marketing process. The 7 HubSpot Lifecycle Stages are: Subscriber Lead Marketing

HubSpot and Salesforce have similar audiences and features, but the companies have had fundamentally different development paths that set them apart. Have you been wondering what the difference is between these CRM giants? Let's find out. HubSpot markets its CRM as a free enhancement to the paid software for sales and marketing teams. In truth, the CRM has always been part of the marketing suite, but it's now been built out into a fully-fledged CRM that competes head-to-head with Salesforce. For Salesforce, CRM has always been the core platform the company's thousands of apps,

This is a valid question our clients ask us all the time. With GDPR a mandatory consideration in Europe (and POPIA in South Africa) it is a massively relevant question. There are two things that need be considered: 1. Where is the HubSpot infrastructure located? 2. Where is my data processed and stored? HubSpot's Regional Data Hosting Policy HubSpot’s Regional Data Hosting Policy explains where customer data will be hosted by HubSpot. Customers who are located in

SEO is a sustainable way to market your website. Using SEO to create a regular audience and generate consistent leads is essential for a website's success. Rather than calling this blog 'What is SEO?', I thought it would be more practical to frame the question as 'Why is SEO important for your website?' If we read through some high level SEO theory in the practical application of why you need SEO for your website - the