In today’s modern tech world, a consumer has access to any information they wish for, and its available right at their fingertips. So, to ensure your content makes an impact, it needs to be powerful AND placed in the right place – these 2 factors go hand in hand. If your content is powerful, but not easy to find, then it will just get lost amongst the masses.
To make powerful content, you need the right content, in the right place, at the right time.
Let us talk you through it….
And content doesn’t just mean words! It can take the shape of any form of information: video, photo, infographic etc. According to Facebook, posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement, respectively. So there’s power in imagery!
In a content-saturated world, the reality is that even a goldfish can pay attention for longer than most people can nowadays. But by the same token, content is also your most powerful tool. So follow this advice, keep your content relevant, put it in the right place and get the conversation going.
First Floor, Hyde Gate, Hyde Park Lane,
Cnr William Nicol & Jan Smuts Avenue,
9 Welgemeend St, Gardens,
4th Floor, Silverstream House
45 Fitzroy Street, Fitzrovia,
London, W1T 6EB