After defining your social media goals and selecting the social media channels most appropriate for your business, we can move on to the next stage.
When starting any project, you must consider whether you have enough budget, staff and time to pull it off successfully. Do not think of launching a social media strategy as a quick and simple once-off process: after the initial investment, your profiles, blogs, pages and feeds must be maintained and kept up to date.
The benefits are:
The risks are:
In the third and final part of this blog series, we will talk about building and maintaining your business on social media platforms. If you’d like to learn more about digital marketing in general, read some of our recent digital marketing blog posts.
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