According to research conducted by Socialbakers, social video generates 1200% more shares than your standard text and image posts combined. In the current social media market, 4 in 5 millennials will check out video content before making a purchasing decision.
Finally, take a look at how much more organic reach video receives when compared to other formats on Facebook. A quick glance at the bar graph below shows the impact of native video on Facebook. As a result, the importance of native social video becomes even clearer. When you also consider that 95% of a message contained in a video will be retained by viewers, when compared to the 10% retention with text, it’s no wonder video is on the rise in 2018.
The shift to a broader focus on video content creation and publishing natively on social media platforms is soon to become the status-quo in 2018. Whether you’re a small business, corporation or big brand, the reality is one where native social video will form an integral part of social media strategies going forward. Video is one social media trend that’s not stopping its momentum by any means.
Download our eBook, What Is Inbound Anyway, below to amplify your video content.
The Digital Marketing Audit Checklist takes a SMART look at your marketing goals to make sure that they are Specific, Measurable, Attainable, Relevant and Timely. This SMART marketing approach can be ...
Strong sales and marketing start with identifying the right audience. Your target audience generally falls into two buying groups - businesses (B2B) or consumers (B2C). Business-to-consumer (B2C) vs ...
Seem too good to be true? Why is HubSpot CRM free when all the other CRM's on the market are paid? In this article, we'll outline three solid use cases for HubSpot Free CRM. We'll also cover the core ...
15 min read
Get more out of your digital marketing
Fill in the form and learn why Inbound is the only way to get high-quality leads.
Welcome to the MO Agency blog. Here you can find resources on Digital Marketing, HubSpot Inbound Marketing, Web Development & Brand Strategy.