CRM, HubSpot, Digital Marketing & Transformation

If you’ve ever signed a legal contract, you might have noticed they often start by clearly defining the most critical terms. The POPI Act is no different. Below I've pulled out the key definitions you need to know to have a practical understanding of the Protection of Personal Infomation Act in South Africa. These will help you understand what the personal information act aims to accomplish and who the role players are. Key definitions

We provide our personal information to organisations on a daily basis to enable them to provide us with the services we purchase. The Protection of Personal Information Act legally requires them to be a responsible party, and keep our personal data safe. Contents: What is the POPI Act? Why is the POPI Act important? Why did I write this article?

It’s becoming far more difficult to rank organically on Google search results as more and more people are competing for the top spot. SEO stands for Search Engine Optimisation, and it's the ticket to ranking on Google. Thousands of websites are fighting to make it to Google's top rank. But that doesn't mean you can't start to rank highly for some choice keywords. Search Engine

There are hundreds of digital marketing agencies in the United Kingdom. Choosing one of them to trust with your business’s future is a tricky job. You want to be sure that you’re in good hands with an agency that can deliver results. But, with so many different digital marketing agencies to choose from - each with different combinations of digital marketing services - how do you sift through each website to finally land on one that you can actually trust? Most digital agency sales pitches promise: 'To leapfrog

For as long as search engines have been around, digital marketing commentators have been predicting the death of SEO, and in turn the SEO agency. Is this gloomy destination a foregone conclusion? Are they right? What does this mean for your website? Keep reading to find out why SEO is one of the best investments you can make into your business. SEO is not a simple book of tricks that you can learn once and apply all the time. It's something that you need to stay up to date with — something that is constantly evolving and progressing. If you fall behind, you will have a ton of

SEO is a sustainable way to market your website. Using SEO to create a regular audience and generate consistent leads is essential for a website's success. Rather than calling this blog 'What is SEO?', I thought it would be more practical to frame the question as 'Why is SEO important for your website?' If we read through some high level SEO theory in the practical application of why you need SEO for your website - the

We get bombarded by marketing messages 24/7, and most people ignore 99% of them. So, as marketers, how do we get our message noticed? The marketing landscape is constantly evolving and changing. If you haven't started preparing for 2023 yet, then you're already falling behind! Keep reading to find out how you can get noticed with inbound marketing in 2023. Contents What is inbound marketing? Why is inbound marketing a

What is a Call-to-Action (CTA)? Simply put, a CTA is a piece of content intended to prompt a person to perform a specific act. This might be to register for an event, download a PDF, or subscribe to a newsletter. CTAs normally take shape in the form of a "DOWNLOAD NOW" button, or a "RESERVE YOUR SEAT" header at the top of a registration form. As a marketer looking at the click-through-rate of your campaign, putting time and effort into the design and wording of your CTA can have dramatic effects on your results. How do you write a high converting CTA? When

A Call to Action (CTA) is one of the most important elements of your website. You could write an incredibly engaging and interesting piece of content, but if your CTA just blends into the background of your site, how does the reader know what they need to do with the information they have been given? An