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Digital Marketing

Inbound Marketing in South Africa: Why choose Inbound?

We get bombarded by marketing messages 24/7, and most people ignore 99% of them. So, as marketers, how do we get our message noticed? The marketing landscape is constantly evolving and changing. If you haven't started preparing for 2023 yet, then you're already falling behind! Keep reading to find out

Written by
Luke Marthinusen

Digital Marketing

How to create Call-to-Actions (CTAs) that convert

What is a Call-to-Action (CTA)? Simply put, a CTA is a piece of content intended to prompt a person to perform a specific act. This might be to register for an event, download a PDF, or subscribe to a newsletter. CTAs normally take shape in the form of a "DOWNLOAD NOW" button, or a

Written by
Matthew Nortje

Digital Marketing

How to write the perfect Call to Action in 6 steps

A Call to Action (CTA) is one of the most important elements of your website. You could write an incredibly engaging and interesting piece of content, but if your CTA just blends into the background of your site, how does the reader know what they

Written by

Digital Marketing

5 Ways to Instantly Improve Marketing Strategy

According to SEO Tribunal, Google receives 28 million searches per hour, 5.6 billion searches per day. More importantly, though, is the fact that

Written by
Luke Marthinusen

Digital Marketing

How do people like to communicate in today’s digital world?

Communication is the driving force of any business. It's a big part of our lives, but with the world changing rapidly and technology advancing, how has communication changed in the past few years? Communication is the most

Written by
Adam Meikle

Digital Marketing

5 Ways that Modern Customer Preferences are Changing

Media channels are evolving and along with that, media formats are changing to accommodate

Written by
Loren Phillips

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