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Digital Marketing

The CDP: How to Know Your Customer with a Single Source of Truth

Can there be a single source of truth for customer data? Is it even conceivable? Customer data platforms (CDPs) certainly promise this, and I believe it is possible. Indeed, the technology exists, and it has become competent and affordable for businesses managing large data sets.

Written by
Luke Marthinusen

Digital Marketing

Roles and Responsibilities of Different Marketing Agency Jobs

Digital marketing agencies need to have expertise in several different areas. Explore the key roles and responsibilities within a successful modern agency. Marketing agencies are the driving force behind successful marketing campaigns, employing professionals with distinct roles and

Written by
Neal Venter

Digital Marketing

Marketing Trends 2023: What Should Your Business Focus on?

The marketing landscape shifted significantly, and marketers constantly need to adapt their methods to the ever-evolving landscape. Digital marketing continues to thrive in 2023. HubSpot asked 1,500+ marketers worldwide about their marketing strategies and plans for 2023. Marketing, sales, and

Written by
Neal Venter

Digital Marketing

Top 10 Digital Marketing Agencies in Cape Town [2024]

In an ever-changing landscape, digital marketing is essential for business growth. You must stay current on industry developments, technical breakthroughs, and marketing techniques. The best approach to keep ahead of the competition is to hire a digital marketing agency that can help you build

Written by
Neal Venter

Digital Marketing

LinkedIn Lead Generation Strategy

LinkedIn has risen to one of the world’s leading social media platforms. Thousands of businesses are turning into lead generation superpowers using LinkedIn, and you can do the same. If you’re not using LinkedIn as a lead generation tool, then you could be missing out on

Written by
Neal Venter

Digital Marketing

Benefits of Using ChatGPT for Social Media Management

ChatGPT is a powerful AI tool that can make your social media team more productive and efficient, as long as it is used correctly! Summary Social media has become an essential tool for businesses to connect with their audience, but managing it effectively can be challenging. ChatGPT is

Written by
Neal Venter

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