CRM, HubSpot, Digital Marketing & Transformation

In this article, I explore the crucial balance between effective digital marketing and ethical data practices, focusing on compliance in personal data usage, especially list-based remarketing. I'll discuss the importance of clear privacy policies, transparent cookie consent, and ethical data handling on ad platforms like Meta and Google Ads, which use hashing to protect user privacy. Additionally, we address the challenges of managing data privacy in a fragmented digital

Digital marketing is a fast-moving discipline that can make or break your business in South Africa. Those that embrace it will thrive; those that don't will struggle. This guide breaks down digital marketing into six components and highlights what you need to know to successfully market a business online.

Are you looking for a great digital marketing agency but feel overwhelmed by the massive list of options on Google? You're not alone. Many people don't know where to begin. Even businesses that are already working with a digital marketing agency but are dissatisfied don't know who to turn to. Better the devil, you know - right! To help you out, I've compiled a list of Johannesburg's top digital marketing agencies. The list is not exhaustive, but it's a good starting point. {%

So you want your website to move up the search engine rankings? In this article, I cover how I would go about evaluating SEO services to find the best SEO company. I list a few good options to kick off your SEO campaign. If you just want a list and don't want to know how to evaluate them yourself, here's who I think the leading SEO companies in South Africa are: Algorithm Agency MO Agency

Starting your own digital marketing agency is an exciting dream in an increasingly digital world where businesses are constantly seeking online growth opportunities. With the right skills and knowledge on how to start a digital marketing agency, you can position yourself as a valuable asset to companies needing digital marketing help. What Does It Take to Start a Digital Marketing Agency? Establishing a digital marketing agency involves a solid plan that includes identifying your niche, laying down a strategic framework for acquiring and

Navigating the multifaceted and ever-changing digital marketing landscape as a digital marketing manager is tough. This article aims to share insights to help you effectively work with your digital marketing manager. It will help ensure that their digital marketing strategies and daily actions cater to and support vital business aspects like sales, customer retention, and brand building. The title is a little 'clickbaity', and most digital marketing managers don't intentionally hide things - but ignorance is not bliss if you want to get the

Can there be a single source of truth for customer data? Is it even conceivable? Customer data platforms (CDPs) certainly promise this, and I believe it is possible. Indeed, the technology exists, and it has become competent and affordable for businesses managing large data sets. Introduction I'm the CEO of MO Agency. We use a customer data platform called Segment at MO, but there are some other excellent CDPs available. To write this blog, I broadened my horizons by reading extensively about how Salesforce and Oracle describe and comprehend customer data platforms. As a

Digital marketing agencies need to have expertise in several different areas. Explore the key roles and responsibilities within a successful modern agency. Marketing agencies are the driving force behind successful marketing campaigns, employing professionals with distinct roles and responsibilities. Understanding the various jobs within a marketing agency is essential for both industry newcomers and businesses aiming to optimise their marketing efforts. Here are the different marketing jobs we will cover: Business Development

The marketing landscape shifted significantly, and marketers constantly need to adapt their methods to the ever-evolving landscape. Digital marketing continues to thrive in 2023. HubSpot asked 1,500+ marketers worldwide about their marketing strategies and plans for 2023. Marketing, sales, and customer service priorities have shifted. Let’s dive into the statistics and discover what top digital marketing trends hold. 1. Content marketing Content marketing isn’t new but has undoubtedly grown in the last year, with 82% of marketers using online content in their strategy.