Our thinking about HubSpot, AI, & removing silo'ed data

Understanding Marketing Contacts Below is a simplified overview of how HubSpot marketing contacts work, as detailed in the following knowledgebase article: Understand marketing contacts. Marketing Contacts: Contacts you plan to engage with using HubSpot’s marketing tools (e.g., emails, ads). They affect your subscription cost. Non-Marketing Contacts: Contacts you don’t plan to market to. They don’t count towards your contact tier

As marketers, we are constantly adapting to rapidly changing customer needs. This guide sets out to help you grow your marketing strategy with automation by highlighting the benefits, comparing the marketing software and tools available and providing examples and some quick-start steps to get your campaigns up and running. With a large number of marketing automation software to choose from, we hope this guide will help you select the one that is right for your business needs and your spontaneous campaign ideas that struck while brushing your teeth. Navigating this

The most critical priority for sales professionals is hitting those sales targets. No one will dispute this. However, the remote working revolution has changed the way that sales work. HubSpot, one of the world’s leading Sales CRM vendors, asked a global audience of 6,399 professionals across 141 countries what their company’s top sales priorities are for the next 12 months. We dived into the data and filtered it for the sales priorities in the UK. Here’s what the UK data said. 1. Converting more

Moving your website to a different content management system is quite an investment, especially if your website forms the backbone of your business. Should you be switching to HubSpot CMS? Here are the pros and cons of HubSpot CMS: Pros: Built-in features Integrated marketing Bulletproof security Smart content Responsive by default In-depth analytics HubSpot CRM connection Cons: Paid for service Specialised developers Limited plugin & theme ecosystem No native

When it comes to both B2B and B2C marketing, one thing is certain - the customer experience lies right at the heart of it. With customer acquisition costing between 5 and 25 times more than retaining existing customers, providing a memorable and positive experience can easily help sustain the growth of your business. Why Think About the Customer Experience? Customer experience is about the interactions and the influence between a company and

Workflows are one of the most powerful HubSpot features that you can take advantage of. Here are the top 20 HubSpot workflows you need to use. Introduction In today's fast-paced business world, every second counts. That's why automating your sales, marketing, and customer service processes is essential for staying ahead of the competition. One tool that can help you do just that is HubSpot Workflows. Workflow is HubSpot speak for Automation Different types of HubSpot Workflows (Automation):

Solar energy is a fast-growing sector in South Africa. Due to chronic supply issues, South Africans are quickly diversifying from the national power grid supplied by Eskom. Although this blog is directed at SA's growing team of Solar installers, the same principles apply to any forward-thinking contractor. With some anecdotal storytelling, my knowledge of CRM systems, and some short videos, I hope to convince you to implement a CRM for your Solar company. My

When it comes to choosing a customer relationship management (CRM) platform for your business, there are many options to consider. Two of the most popular platforms are HubSpot and Zoho. Both HubSpot and Zoho offer robust feature sets, intuitive interfaces, and a range of customisation options. However, some key differences between the two platforms are worth exploring before making a decision. In this article, we will provide an overview of HubSpot and Zoho. We will compare their pricing structures, ease of use, customisation options, and

CRM software has evolved over the last few years - and with it, the use of CRM tools in digital marketing. As more businesses adopt CRM software to manage their customer and prospect relationships, early adopters are seeing significant gains in digital marketing ROI and business growth. With a CRM system in place, companies can track customer interactions and preferences along the entire customer journey. This ethically collected personal data can be used to create targeted marketing campaigns that produce results. If you're a marketing manager, business owner/executive,