CRM, HubSpot, Digital Marketing & Transformation

What is a Call-to-Action (CTA)? Simply put, a CTA is a piece of content intended to prompt a person to perform a specific act. This might be to register for an event, download a PDF, or subscribe to a newsletter. CTAs normally take shape in the form of a "DOWNLOAD NOW" button, or a "RESERVE YOUR SEAT" header at the top of a registration form. As a marketer looking at the click-through-rate of your campaign, putting time and effort into the design and wording of your CTA can have dramatic effects on your results. How do you write a high converting CTA? When

By integrating Microsoft Dynamics with HubSpot, you can easily automate quality lead delivery to your sales team by providing them with qualified leads directly into your Microsoft Dynamics CRM. You will be able to help your marketing team to improve ROI by providing them with clear visibility of which leads are the top opportunities, allowing them to create more targeted campaigns by segmenting leads on their engagement and nurturing them, which results in more customer conversions. 1.

What is CRM? Often shortened to CRM, Customer Relationship Management is the heart of any business. CRM isn’t just a tool to help you be more productive at sales, it’s an application used to help you serve your customers better. We’re guessing that if you’re reading this blog you probably work in some sort of sales/marketing role and are probably even a manager. You’re interested in how to generate more leads, get more conversions, streamline your sales pipeline, customer retention and of

1. Content marketing Content is indeed king, and it's the cornerstone of any successful inbound marketing campaign. Beautifully designed and well written content does so much more than just arm your sales team with collateral to sell with. Well produced and informative content shows the world that you care about more than just selling. You care about adding value. When it comes to lead nurturing, providing specific target groups and personas with tailored content not only shows your potential customer that you are knowledgeable, but it helps them

At its core, marketing automation is all about optimisation in your business. Marketing automation isn’t only about automating simple and tedious tasks within your marketing department, marketing automation optimises your time and resources to deliver better data for smarter decisions. Marketing Automation will provide you with the information you need to nurture prospects with highly personalised, useful content that helps convert prospects to customers and turn customers into delighted

Source In the technology space, competition is fierce. If you’re a new tech startup it can seem almost impossible to differentiate yourself in the market due to the overwhelming amount of people selling the same products, or providing the same services as you. To make matters worse, it’s predominantly all being done online AND startups don’t have a massive budget for digital marketing.

Above the line marketing Above the line (ATL) marketing focuses on generating brand awareness to the largest group of people possible. This is mass marketing at its finest. This is the 30 second promo you see on the TV, or the radio ad you hear on your way to work first thing in the morning. ATL is largely unfocused and non-targeted, and aims to reach as many consumers as possible in order to penetrate the market on a mass scale. Below the line marketing Below the line (BTL) marketing aims to be as direct as possible and places more emphasis on creating specific

What is lifecycle marketing? (The inbound marketing solution) As said earlier, lifecycle marketing is when you target specific groups of contacts based on how far along they are in the buyers journey with you. Has this persona signaled intent to be contacted by a sales rep? Or have they just downloaded one or two content pieces off your website? Based on certain levels of engagement that a contact has had with your company will define what lifecycle stage they are in . Lifecycle marketing focuses on the whole customer experience. It deals with the first time of