CRM, HubSpot, Digital Marketing & Transformation

Every time there’s a big shift in digital marketing, someone declares something “dead”. SEO is dead. Email is dead. Websites are dead. Now apparently, inbound is dead too. It isn’t. But if you’re still thinking about inbound the way we did five or ten years ago, then yes — that version of the funnel is broken. Not subtly. Structurally. The inbound funnel we all grew up with For a long time, inbound worked beautifully because the system was stable. The model looked something like

If you’ve noticed your organic traffic dipping over the last few months, you’re not imagining it. And no, it’s not because your SEO team suddenly forgot how to do SEO. Something bigger is happening: search is shifting from clicks to answers. People are getting what they need inside ChatGPT, Gemini, Perplexity (and whatever else pops up next), without ever visiting your website. That sounds dramatic, but it’s already playing out in real data - including ours. There is, however, a