CRM, HubSpot, Digital Marketing & Transformation

In this video, I outline how to select a digital marketing agency in 2025. Covering nine essential steps including: Step 1: Start with Your Business Goals Step 2: Look at Their Expertise and Experience Step 3: Review Their Portfolio and Case Studies Step 4: Understand Their Process Step 5: Evaluate the Team Step 6: Check Out Reviews and What Others Are Saying

Are you looking for a great digital marketing agency but feel overwhelmed by the massive list of options on Google? You're not alone. Many people don't know where to begin. Even businesses that are already working with a digital marketing agency but are dissatisfied don't know who to turn to. Better the devil, you know - right! To help you out, I've compiled a list of Johannesburg's top digital marketing agencies. The list is not exhaustive, but it's a good starting point. {%

In an ever-changing landscape, digital marketing is essential for business growth. You must stay current on industry developments, technical breakthroughs, and marketing techniques. The best approach to keep ahead of the competition is to hire a digital marketing agency that can help you build your business with a high return on investment. But which digital marketing agency should you use in Cape Town? Our Top 10 Digital Marketing Agencies in Cape Town are: 1. MO Agency 2. Ninety9 Cents 3. Rogerwilco 4. Machine_ 5.

The AI train has arrived at the online marketing station, and if you’re not boarding soon, you’re getting left behind. Content managers, creators, and digital marketers have all come to recognise the significant benefits AI offers in streamlining their workflows, improving customer experiences, and boosting revenue. How AI is Changing Marketing AI is already reshaping the marketing landscape in profound ways. From chatbots resolving customer queries in real time to predictive analytics driving smarter and more effective campaigns, the technology is enabling businesses to

When it comes to online marketing, the adage “go big or go home” couldn’t be any more true. Companies have to find ways to maximise their broadcasting range to keep their existing audiences engaged and drive more new traffic to their online presence. Continually evolving audiences also expect content to find them and to be in a form they can easily digest. So, if you’re not using every channel at your disposal, you’re missing out. Luckily, HubSpot has you covered with its new Content Hub. HubSpot Content Hub offers powerful tools

In a competitive digital landscape, you can’t afford to maintain the status quo. Making a habit of analytically assessing your website performance and continually fine-tuning your strategies is key to maintaining that competitive edge you’ve worked so hard for. HubSpot’s Content Hub comes with a plethora of capabilities to help you keep your finger on the pulse and push your online performance. Plus, by leveraging AI-driven insights and real-time data, marketers can make smarter decisions faster. Leverage SEO Recommendations in

How can you create video and podcast content efficiently without sacrificing quality? HubSpot Content Hub offers powerful video, audio and podcast tools to streamline multimedia production, helping teams boost productivity while maintaining personalisation and consistency. Its AI features make launching dynamic campaigns faster and easier than ever before. Let’s take a closer look. Video Hosting and Management Using HubSpot Video, marketers can add interactive elements, like

Having standardised checks and balances in place is vital to maintaining high content standards and consistency. This is especially true if you have a large team that operates across multiple channels with a lot of content that needs frequent updating. This is where having a content management platform that allows automating and formalising your approval workflows is so useful. While this has been a Hallmark of HubSpot’s suite of marketing and content tools, it interplays nicely with HubSpot Content Hub’s ever expanding AI

In the post I compare HubSpot's Breeze AI to similar AI solutions from CRM companies like Salesforce, Microsoft Dynamics, Adobe Marketo, and Zoho. I’ll present the AI tools offered by each company, highlighting the capabilities of Breeze AI for marketing, sales, and service teams. I’ll also cover the cost-effectiveness of using Breeze AI compared to the other solutions, which often require additional add-ons or costly integration.